Small Step Big Leap

Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why.

The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation of customer segment. Often we just produce. Then promotion. We can succeed with that method, but something we can be stuck because the offering is not fit with customer need and expectation.

Another missing thing is the value of your products. It is not just your product but, the benefit of your products. We have to aware to benefit to a customer because it can help us find insight to improve our products and feature and also we ready to answer, why customer buy from us.

Value Proposition as Small Step Big Leap

We can fix the missing by creating the value proposition. Strategizer creates a formula that helps us to create a value proposition. It is useful to attract the customer. It is useful to improve our products. It is useful to make fit products and customer.

value proposition is a positioning statement that state benefit we offer to the customer in uniquely well. It describes your target segment, the problem you solve by-products and service, and why choose us.” Positioning is what customer think about our company. Position your business the way that it is already seen in your prospects mind.

Value proposition have component: benefit for the customer. It helps the customer to do their job. It also makes the customer happy, and reduce or avoid pain.

That is: Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

The company’s value proposition is company concept that helps to improve products, improve message in a promotion. Without value proposition, you don’t know how wonderful your company. That is Small Step Big Leap.

 

Beyond Surface of Things Wonderful

Beyond surface of things is wonderful. There is something amazing behind what we see, what we hear and what we taste.

We often claim judgment, “building is green”, “building is high”, “beautiful home”, ” evil conduct”, “so much money”  et cetera. Some of them are physical and sensory judgment. Some of them are mathematic judgment. Some of them are ethic judgment. Some of them esthetic judgment.

Science talk about the physical phenomenon. It talks about natural science. That is not limit of reality. Beyond physical phenomenon, we found in our experience about beauty, and good and bad judgment or ethic judgment.

Beyond Surface of Things in Kant term

Kant said that beyond sensory phenomenon is noumenon, that is something that exists but difficult to understand. We always revise our understanding: ethic and esthetic.

In the old tribe, someone who knows about the phenomenon and beyond noumenon has an important role and their member of tribe honor them. But now, we separate expertise, so scientist didn’t explore about ethics and esthetic, and think that that is the barrier to objective judgment.

Esthetic not only to know but also to feel, to tend, to act. Ethic is not only to know but also to feel, to tend, to act, to prioritize it beyond our life, we die for ethics than to be evil. That is Kant said.

We can not die for an esthetic experience. But we can die for an ethic reason.

We live not only to differentiate wrong and true but also evil and good, beauty and ugly. Then we try to do true, good and beauty.

Human living is driven by 4 values, goodness, truth, beauty, and Godness.

Search for truth is one of human motif that makes human happy because he uses this own reason capacity.

Search for beauty is one of human motif that makes human happy because it is happy to sense.

Search for good conduct make human happy, it makes him found a meaning of life.

That is beyond surface of things.

Life is Flame , Life is Meaningfull

Life Javanese have a proverb: urip itu urup. It means life is flame. Flame is light.

What is it mean? It is mean that life has meaning, full meaningful life if we contribute benefit to another people. The wonder is that is expressed in short word and let us think. Let us think and ask the question what it is mean?

That short proverb has similarities with Islamic teaching.

خَيْرُ الناسِ أَنْفَعُهُمْ لِلناسِ

“The best of man is the most beneficial to man” (Hadist narrated by Ahmad, ath-Thabrani, ad-Daruqutni.)

Most of Javanese are Moslem, so Islamic teaching has an effect on Javanese. And Javanese are rethinking Islamic teaching and expressed it in easy to remember and interesting proverb or quotation.

Urib itu urup. Life is light of the flame, the meaning of life if we give benefit to others around us. It means, the greater the benefits we provide certainly the better for us and others, but no matter how small the benefits we give to others do not let us be the one who is troubling the community. Don’t underestimate our kindness and goodness.

Remarkable meaning of Life is Flame

The meaning of this proverb is remarkable. We living together in the world. We are not alone. The world not to stand alone, in power and all only for ourselves, but we are born to give each other, help and help others without any sense of self-interest. All religions have much discussed this fact that humans as social beings must interact and help each other.

Javanese teaching also said that if we give something to gift to another, don’t expect to get recompense.

The benefit we give to another is like a fire that burns, fire does not mean burning and destructive coals, but the fire has the meaning of a light that always burns and shines every step of man to the right path. Therefore our lives must have the value of benefits that always give a bright light so that every step we and our brothers can walk toward the truth.

Don’t disturb another people because it does not fit our nature as a noble creature. If we do something wrong it is forgotten, but if the mistake is repeated a second time it has become his character. Let us fill our lives with useful benefits and let each other keep our steps beneficial to all.

 

Persuasion Factor that Important

Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world.  Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and what the seductive person does. How the target market reaches the purchase decision.

From the side of the seduced person, people are seduced and reached the buying decision, passing some stages as follows.

Identify Problems: Obligations, Fear, and Dreams

Before buying, a target market just like any other human being realizes there is (1) a frightening thing to be given the action (2) the obligation demand (3) achieving the dream.

The scary thing can be a bad state according to his assumptions can also be a bad potential that has not happened. Poor circumstances according to his assumptions that such as acne, blacks, have no veil, have a hijab but less trendy, have a hijab but the color is less in accordance with the color of clothes and so on. The same state or potential can be a problem for a person, but for another person, that situation is not a problem.

Liability demands describe what the target market is trying to do in work and life. The obligations can be functional, social and emotional. Some of these tasks are considered important and urgent for a person, but for others, it is not considered important. The task comes from the role, eg the role of adherents of the religion, Indonesian citizens, husbands, students, corporate leaders, professions, and so forth.

Functional obligations are professional obligations and obligations as human beings. Human has obligation to survive, eat drink and maintain health. The obligations of the profession, for example, must have the equipment and equipment to carry out their obligations.

Social obligation is an obligation to perform well or gain power or social status. Each person have their own different opinion about ‘their status and association.  But all have because the assumption of people in our influence affects our fluency in the world of work and in the association. There are people who want to look trendy, contemporary, professional, trustworthy, adept and so on.

That is persuasion factor. We persuade by recalling them to their ideal status or obligation.