Funneling Marketing Ideas

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas.

These ideas break our mind block and stuck when we want to If you market our products.

Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.

Common people may say “No sales is no result”.

Is it correct?

If we think it is correct we make the mental block that impedes us to view big opportunities.

What opportunities that they can not see?

People that not buy, but interest to buy in another time. A customer that not buy but have the small objection. Prospects that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.

Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.

If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.

What is meaning funnel in marketing?

E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase

If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.

If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.

 

 

 

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Funnel

The Birth of Art

The birth of art can help us a sense of ” what is in it for us as human?”. In caves in southern France, Spain or Morocco, early humans who lived about 60,000 -10,000 years ago left scars on the walls of the caves that to modern humans was very beautiful. Amazing. There are scratches, palms, paintings, and sculptures. The scratches suggest that they are sensitive to shape and color and purpose.

Art give us sense of meaning of life. It is also element of Ikigai in japanese culture.

Why did they make such a thing? There is a theory that they do such things because they want to draw the animal that usually they hunt, they feel they will be better able to conquer the animals.

They make the works, not for an exhibition like modern people. According to a theory, they are fascinated by the beauty of nature and then express it in the form of paintings.

How do we know? We know by searching for primitive people who are still alive today, and lifestyle like them. They are close to nature. Also by studying the reaction of children up to the age of ten years. Also in our hearts are still living feelings, ancient dreams.

The universe is amazing, thrilling and sometimes frightening. Then by naming, nature becomes no longer scary. For example, there is a strange sound, we do not know what it is. We are confused, afraid, and heart pounding. Once we identify, we become no longer afraid.

They identify the animals. After identification the animal, they are not confusing. They do not think that strange object is like a ghost. That is important art for us. The birth of art gives us understanding important of art for us.

Early humans knew and explored the world and its surroundings, then gave it a name, drawing it so that it was understood, and there was another terrifying element of the world. In ancient times, new humans used sounds and sounds. They use oral language. Writing language came later.

The next question about art is, why art creation is different than original nature that we can see by our sense? That is a question.

Why is Value Proposition Important for Us

The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship.

Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the product or service is definitely required by consumers.”

Our business task is to create a fit between our offering and customer profile.

We revise our offering, explore the benefit of our offering for our customer for one goal: fit.

It answers a question, why should I buy your product? Have you had an answer for me? And that answer gives me some gain and is able to explain to me if I do not buy, use your product or service, what happened to me?

If you are able to explain the value proposition of your product or service, it is easy to create a tagline or copywriting that relevant to their problem.

It is a formula of the value proposition.

Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

If you do not know the value proposition of your product or service? How do you sell?

Follow the formula first. If you want to be creative please after understanding the goal of today’s lesson. The formula is to facilitate us to understand the value of proposition After the understand please create.

When we remember the formula for our products, we know how to improve our products, how to persuade our customer in ads. If not fit, maybe wrong with our perception about our customer profile, maybe something wrong about our brand: credibility. We have to check one by one to our brand, our products, our message, our perception about customer profile, our price, our channel, our distribution.

Or maybe, we didn’t know about customer objection to our products. We have to check and recheck to create fit about our offering with their demand.

 

Invisible

Value Proposition is Most Competitive Strategy Today

What is the value proposition? What is in it for our business? The value proposition is not ads for the audience, but the message of business owners. The value proposition is not a slogan, not an ad. Strategizer highlight this concept that relevant in the many to many communication, web 2.0, interactive communication.

Definition of Value Proposition

The value proposition is what benefits are able to meet customer’s expectations of your product or service. How your product helps customers work, meet customer expectations and reduce their suffering or pain.

If in the customer segment has is gain that they expect, or customer expectations, in the value proposition there is the term creator gain: How your product or service creates benefits for the consumer. Your products and services are trying to satisfy the gain.

In a customer segment there is the pain, or something that hurts them, or something they fear, in the value proposition, there is pain reliever: how your product or service reduces the pain of the customer.

The value proposition is created at the beginning after the target market is determined. Target markets are illustrated first, hopes, things they want to do, and their fears. Only then formulate our products and services. Our products and services are the answers to the work they need to do and they need their help, their hopes, and the pain or annoyance they experience.

Define Value Proposition for Your  Customer

So actually in running and raising business, the easiest is to determine who your customer first, who will buy your product.

In the canvas business model, the value proposition in the canvas business is the two most important blocks, along with the customer segment. Other supporters. Promotion is support. Production support. The resources are supporters. Fortunately supporting losers.

Obviously, what are the benefits my customers can use if they use my product or service and what harm has been made to my customers if I do not use my product or service?

Who will get the gain or avoid the pain? The customer segment we specify. Let’s say. I made a squid fishing bag special for squid. So I focus on my target customers. Then I set the gain and the pain. Which ultimately determines the design of the bag I made. Size, color, strength, water resistance, need place handphone, a place for fish bait. Bag design follows customer requirement.

Humans are motivated to buy for two things usually. Want to get the gain and stay away from the pain. Let’s say. Example. Women buy cosmetics. The gain is to hope she will be beautiful and interesting. And away from pain which means appear unattractive if not using cosmetics.

Well, how design your product? From the customer side, the gain is they want to get the benefits of your product. And they avoid the things they do not expect Then your job as the owner of a product or service is to match the value you have dg your target market profile.

That is if your product has benefited with the expected gain of the consumer and your product is able to keep away the pain that you want to avoid by your target market. Then there is conformity. Transactions are easier to happen.