Answer for Marketing Criticism

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Before marketing born, the few factors that affect to demand is price and distribution. Then, marketing contributes actionable factor that effects to market demand. That includes promotion and branding. This factor gives added value for the product and prevents price war. So there are several criticisms of marketing. Advertising is everywhere, and it’s often annoying, […]

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How Copywriting persuade? ( 6 examples)

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Copywriting is not the only factor to make the reader buy. It works with reader want. It relates what seller want with reader want. Copywriting makes adjustment their products to need, want and expect. A copy cannot create a desire for a product. It can only take the hopes, dreams, fears, and desires that already […]

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List of Words About Benefit, Differentiation, Trust in Headline

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The benefit, Differentiation, and Trust are important things in copywriting and marketing. The headline is not just words. It is communication. (See Lauterborn version of 4C marketing mix) So, it has an important component: sender, message, channel, receiver, It send a message to the customer. So it is important to understand customer first. Then headline […]

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#3 News Headline Model for Copywriting

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Maybe you say, “News Headline Model” is not creative. In other words, the idealist person avoids cliché. That attitude is also applied to copywriting. However, copywriting is not a poet or art that appreciate originality. It is writing to sell. Therefore, it is no problem if we use cliché that tested over time. There is […]

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#2 Write Headline That Sell

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It is challenging time to write a headline that sell. Message in digital internet medium explode. So many messages are in our gadget. Usually, we ignore most of the information include ads. Ads create a message to sell products. We read the headline first. If the headline is interesting, we read more the ads. Therefore, […]

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#1 What is Character of Digital Copywriting

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A Digital Copywriter is a salesperson using a keyboard.  Computer or smartphone keyboard. He creates words to sell. So, Copywriting is not art or humor to entertain. Copywriting can use art or humor to sell.  However, that is not necessary. That is not the purpose of copywriting. Some festival of advertising judge advertising and copywriting […]

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When was Marketing Born

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Before Marketing Concept Before human history knows about marketing concept, business has two division, production and sales distribution. Production is all about making goods. While this distribution is the task of intermediaries, including taking risks, transporting goods, financing, making advertisements, selling, assembling, selecting, and shipping to buyers. If the sales department has problems with sales, […]

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#9 Class Instance Python/

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Python allow to object oriented programming (OOP). That is make a code writing so fast. Because object oriented programming reuse another code that containt formula and data. As OOP, main emphasis of Python is on object. Another progamming paradigm, procedure oriented programming stress on function. Object is set of data (variable) and method (functions) that […]

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Why this blog talk about Python?

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After reading Jamal Khashoggi case, I aware that economic and political ambition sometimes is blind to another consideration outside the ambition. The consideration includes a love of human and environment. Ambition makes human to be packman that cost on another human and environment. That is not just coinsidence, but logical consequencies if they think that […]

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#8 Loop Statement in Python

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Loop statement in Python executes repeatedly the statement as long as a given condition is true. A unique feature of loop statement is repetition. Loop and conditional statement have the similar and different point. Different than a conditional statement, the loop statement will repeat if match the condition. Similar to the conditional statement, the loop […]

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#7 Conditional Statement in Python

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Why Auto driver that python makes can make an adjustment to an unpredictable situation. For example, if a car faces another stopped car in front of it, the auto driver can also stop accordingly. That is amazing. Python can do that, because python have conditional statement or If statement. The conditional statement is useful for […]

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# 6 Function in Python

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Function is also the most used element in Python programming language. It is a sequence of statements. So, Function combine variable, data, and operator. The function is one of the most used element because it will reduce working time by reduce repeated statement and formula. If we familiar about function in math and spreadsheet, you […]

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# 5 Data Type in Python Language

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Python programmers often have problem with their script. Their script cannot run well, often because of the incorrect data type. Some of the different data types can not work in one operation and python give error result. In this article, we will show 5 data type in python. Python has five standard Data Types. The Python […]

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#4 Python Glossary: Operator

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Operators in python is symbol that can perform value or variable. Operator can execute math, logic, assignment, comparison et cetera operation and give result. Without operator, variable only, python is only store value. But, python have operators so it can make calculate and imitate human mind. There are various operators in python. Arithmetic operator comparison/ […]

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#3 Python Glossary : Variable

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We have not to find meaning every word in python code. Some of them is user-defined name variable. So their word is as the programmer like. If we write or read python script, variables often appear. A variable is a container that represents data that we know or we decide it later. in algebra, a […]

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#2 First Important Lesson for Python Beginners

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Sometimes some of the people have to learn Python programming language in a limited time. Usually, it has to learn because the job challenges them to create python programming. So this article talk about how to start learn and practice python. What issue that we need to know first? The topic is important because we […]

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#1 Introduction to Python Programming Language

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My article is about Python. Python is programming language. It is one of programming language, beside another programming language, like java, C++ and so on. Why this topic is important? Because programming language help us to instruct computer. It help us to do our job. Computer can do big and repetitive job in quick times, […]

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Competition Landscape

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When choosing a market segment, not only is the potential considered. Also, consider threats. Sometimes it must be avoided, by looking for other segments. Even so, the easiest segment has threats. Michael E Porter formulated threat factors as well as generic competitive strategies, or outlines. Threats are dynamic, so the strategy is effective so that […]

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Competition Strategy for Challenger

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Market challengers are companies number two, three and so on in acquiring market share that attacks the market. These challengers are aggressively expanding the percentage of their market share and undermining market leaders. The way to offer products with the same function, the same category in the same market as the market leader. This strategy […]

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Competition Strategy for Market Leader

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Being a market leader tends to be the center of attention. Competitors observe movements, strengths and weaknesses. Competitors try to beat, imitate the actions of market leaders. Competitors attempt to investigate products, materials, cost components, and marketing methods. At times competitors use weakness and weakness. The strategy of the market leader according to Porter is […]

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Competition Strategy for Niche Player

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Companies with small resources usually avoid competition by entering into areas that are not attractive to large companies. Even so, large companies can also make various kinds of products and services for various niche markets or niches. This strategy follows a strategy focused on specific markets. That is what the market dredger is doing. Scrapers […]

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Competition Strategy

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Because competition cannot be avoided, a strategy is needed to deal with it. Although, business sustainability depends on sustainable transactions with consumers. Consumers can continue to make transactions if they don’t turn to competitors or other solutions. That is what is called losing competition. Consumers choose better competitors. To maintain business sustainability, businesses strive to […]

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Freud Theory of Need

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According to Sigmund Freud, in humans, there is an unconscious psychic power that greatly influences human behavior. Awareness has little effect compared to unseen unconsciousness. Even the perpetrators themselves do not know and cannot state. Between unconsciousness and consciousness, there is a pre-consciousness, which is something that, if reminded, can still be realized. It’s like […]

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