Ikigai Japanese Secret that we must learn

Ikigai Japanese Secret can answer the question, How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier.

What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is the reason for being of yourself and myself. If you find your Ikigai, you will happy, satisfaction and meaning of life.  Wawww…The good news is whatever dark situation that happened to us we can have Iikigai and happy living. We happy because we have a goal in mind.

Ikigai Japanese Secret lay on the question

How to find the reason for being our self?  ask the question to our self:

  • what something, activities or someone that we love?
  • what are you good at? it is your expert, your achievement, and your ability, your good ethics and so on.
  • What does the world need from you? What do you have that is important to the world? Yes, we need to feel that the world need us. So advert that say, I need You is very persuading. It is famous ads in America.
  • What can you get paid for? Yes, we need to be paid to live. Most people think about this without considering the previous question, so their life is sad. Not happy.

To be a better living, we have to make balance the question. Our activity to get paid has to based on something that we contribute to the world and our expectation. And also that is something that what we love.

So, don’t wait to be rich to be happy. You can happy now and also in the worst situation. We found our happiness love but without sacrifice our salary. We also found our salary without sacrifice our contribution to the world. That makes us found the meaning of life.

 

Funneling Marketing Ideas

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas.

These ideas break our mind block and stuck when we want to If you market our products.

Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.

Common people may say “No sales is no result”.

Is it correct?

If we think it is correct we make the mental block that impedes us to view big opportunities.

What opportunities that they can not see?

People that not buy, but interest to buy in another time. A customer that not buy but have the small objection. Prospects that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.

Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.

If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.

What is meaning funnel in marketing?

E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase

If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.

If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.

 

 

 

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Funnel

The Birth of Art

The birth of art can help us a sense of ” what is in it for us as human?”. In caves in southern France, Spain or Morocco, early humans who lived about 60,000 -10,000 years ago left scars on the walls of the caves that to modern humans was very beautiful. Amazing. There are scratches, palms, paintings, and sculptures. The scratches suggest that they are sensitive to shape and color and purpose.

Art give us sense of meaning of life. It is also element of Ikigai in japanese culture.

Why did they make such a thing? There is a theory that they do such things because they want to draw the animal that usually they hunt, they feel they will be better able to conquer the animals.

They make the works, not for an exhibition like modern people. According to a theory, they are fascinated by the beauty of nature and then express it in the form of paintings.

How do we know? We know by searching for primitive people who are still alive today, and lifestyle like them. They are close to nature. Also by studying the reaction of children up to the age of ten years. Also in our hearts are still living feelings, ancient dreams.

The universe is amazing, thrilling and sometimes frightening. Then by naming, nature becomes no longer scary. For example, there is a strange sound, we do not know what it is. We are confused, afraid, and heart pounding. Once we identify, we become no longer afraid.

They identify the animals. After identification the animal, they are not confusing. They do not think that strange object is like a ghost. That is important art for us. The birth of art gives us understanding important of art for us.

Early humans knew and explored the world and its surroundings, then gave it a name, drawing it so that it was understood, and there was another terrifying element of the world. In ancient times, new humans used sounds and sounds. They use oral language. Writing language came later.

The next question about art is, why art creation is different than original nature that we can see by our sense? That is a question.

Why is Value Proposition Important for Us

The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship.

Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the product or service is definitely required by consumers.”

Our business task is to create a fit between our offering and customer profile.

We revise our offering, explore the benefit of our offering for our customer for one goal: fit.

It answers a question, why should I buy your product? Have you had an answer for me? And that answer gives me some gain and is able to explain to me if I do not buy, use your product or service, what happened to me?

If you are able to explain the value proposition of your product or service, it is easy to create a tagline or copywriting that relevant to their problem.

It is a formula of the value proposition.

Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

If you do not know the value proposition of your product or service? How do you sell?

Follow the formula first. If you want to be creative please after understanding the goal of today’s lesson. The formula is to facilitate us to understand the value of proposition After the understand please create.

When we remember the formula for our products, we know how to improve our products, how to persuade our customer in ads. If not fit, maybe wrong with our perception about our customer profile, maybe something wrong about our brand: credibility. We have to check one by one to our brand, our products, our message, our perception about customer profile, our price, our channel, our distribution.

Or maybe, we didn’t know about customer objection to our products. We have to check and recheck to create fit about our offering with their demand.

 

Invisible