Building Brand in Youtube

YouTube give good presence because it shows motion picture and sound. So you can show your products and how your service in YouTube. There is what you need to do to build brand in YouTube.

  • Define your positioning. Your brand is build based on your positioning.
  • Enlist character that you want your segment to know
  • Create story that include character of your team, products and company
  • You can show process how you serve your customer. Show it in YouTube.
  • You can show positive reaction of another customer. That is testimony.
  • You can show how your products are made. What your strict criteria to produce.
  • Introduce your staff. How they relevant to produce good product and service.
  • Test your product and show it in YouTube. What character that you want to show? Strength, give it villain that test its strength.
  • Show your products in beautiful landscape. You can ask customer to give picture. Or if you go to abroad or far city, you can take a picture with the products inside.

What tools that you need?

  • You can use your android or iPhone with camera to shoot.
  • The you can upload at YouTube application.
  • Or, if you want to get better film, use camera. Shoot it. Then upload it to youtube using browser.
  • If your file that you get from camera is very big, your can resize it. You can use format factory software. Search format factory software in search engine. That is free software and good functionality to resize film or picture.
  • Another alternative is video maker. You can use video maker like sparkol video scribe. That is not free. Or you can use several video creator like,
  • Be careful about using picture, film, and sound music from internet. Most of them have copyright that we cannot use it without permission.


It is picture about button to upload video on YouTube.

Promote Business Using Youtube

YouTube is good to promote business. YouTube is video sharing website that have big traffic. Its traffic support by search engine Google and their recommendation. YouTube help all kind of business to get viewer, if the content that you create is match with what audience find and like. Therefore, every video have different amount of viewer. There is benefit of YouTube for business.

  • YouTube help to host your video for a free.
  • YouTube have connection in search engine, so it get traffic from search engine Google
  • If you watch YouTube, they also give recommendation based on video that you watch, like, and your profile. So YouTube also recommend your video to audience that like similar one.
  • Video on YouTube exhibit livelier and conviction narration for audience. Aphorism say, seeing is believing.


If the amount of viewer is different for each video, how to get more viewer?

  • Create video that people want. You can research keyword that most people input in YouTube.
  • Fill information in your video. That is about description, keyword, tag, and also closed caption.
  • Create many video with different keyword or topic.

How to create video content for YouTube?

  • You can use camera or phone camera to create video about products
  • Convert presentation to video. Power point 2010 can convert their presentation to video format. Another example is activePresenter.
  • Software can help to create video. For example Sparkol Videoscribe, Sparkol Tame.

What is topic that help to connect business with relevant segment market?

  • Combination of hard selling and soft selling style is necessary.
  • Hard selling mean, you sell your product openly. You ask them to buy your products. You tell them how to buy. Usually, people don’t like to be persuade to buy. But, if they need, it is no problem.
  • Soft selling mean you talk about useful story or tips. Then you include your products in the story.


Create a Mailing List of Your Segment Market

Create mailing list is important step before to build communication and relationship. How to create a list.

  • Check your phone contact. Collect your existing customer data.
  • Ask next buyer to give the data. Give them a present as reward.
  • Go to association that related to market segment. They also have a member contact.
  • You also can buy the list from broker. However, due they also sell it to another company, the list receive many promotional list, so they also refuse spam. The list has spam resistance.
  • Create website and plug mailing list. Give them reward for subscriber. Mailing list tool is
  • Expand your list by using look alike facebook. Make a list in the spreadsheet file that contains your customers. That is table that have column: name, email or name, hand phone number. Then upload the list on custom audience facebook. Then Facebook give you data about another audience that have similar character.
  • You can search your prospect on internet, if your market is business to business.
  • You can get customer on trade exhibition or expo.

Mailing list and email marketing is first selling strategy on internet. It is trigger overload email promotion. That is because email is cheap, than mass media. The overload of email promotion triggers resistance. Then email provider offer anti-spam feature.

Business have barrier. Then, Seth Godin offer breakthrough concept. Audience in the sea of information is not refuse all of information. They refuse irrelevant information. They receive information that relevant. If internet gives feature to filter information by their permission, they receive information. Business have opportunity to promote only someone who give permission.

The Seth Godin concept in 1999 inspire people to create social media. Social media have feature to filter information. Friend, like, follow, subscribe and also complicated algorithm give audience filter information based on their preference.


Difference between Sales and Marketing

Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that customer need profitably.

Many people see marketing as selling. Then they also see selling as cheating. That is wrong. They have the impression because the visible aspect of marketing process is promotion. Another marketing process similar to another department, production. In marketing concept, marketing is soul, not component.

In the history, in the beginning, it is difficult to create products. So classic economy said that every products have its own demand. No problem about selling. Then when product increase and overload, they need persuasion. It is work. But not always. Sometimes it is difficult to persuade market for products that they didn’t need. So Peter Drucker said, that it is important to consider another aspect beyond persuasion. That is product, place, and price.

If sales work alone, without support by another division, it can spend very expensive.

Ok. It is component of marketing. Often it said, marketing mix in Jerome McCarthy

  • Product and service,
  • Price
  • Place
  • Promotion

That is component that important to make purchasing. The point is don’t rely on promotion or sales. Consider another component.

Another concept for marketing mix is

  • Customer Value, Customer need and want
  • Cost to the customer
  • Convenience for customer
  • Communication

That is similar concept to previous marketing mix. That is customer oriented concept.

What is sales?

Sales si personal promotion. It is part of promotion. Another promotion is advertising. That is mass media promotion.

Sales is different than marketing that I talk before. The Sales job is

  • Segmenting and targeting
  • Make a list of prospect
  • Meet potential customer
  • Deal any question and objection
  • Make sure the sale happen
  • Give feedback to marketing team

That is different between sales and marketing. Sales is part of promotion. Sales is personal promotion. Marketing see sustainable purchasing is system, that promotion is only part. Another part is products, price, and place.