Facebook Algorithm 2018, How to Dealing With?

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”.

That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.

If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down.  Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.

How to deal with this facebook new algorithms 2018?

Create content that triggers engagement

Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment.  Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.

So, create content that triggers engagement for example:  useful, funny, and trigger curiosity.

From hard sell advertisement to soft and covert advertisement

People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.

Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness

Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.

 

Unbounce Value Preposition statement

Unbounce Value Proposition statement has an interesting simple value proposition that we can learn. Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.”

This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new products to relieve their pain.

But that is not a complete value proposition. Complete value proposition offer to solving their job without pain and get more gain, in a different way to choose our products and also offer our job.

Unbounce Value Proposition Offer Copywriting in Landing Pages

Unbounce offering is not high technology. Every one who can create a website can do. But many people need it, because they have needed a landing page to facilitate their business, but they can not create website and landing page. Unbounce does not offer just information technology, but information technology plus copywriting format to sell their products.

So, Unbounce offer hard selling in the simple format for non-geek IT without complicated and depend on geek IT and in an easy way and also the persuasive way.

For the non-IT person, unbounce is a solution, easy solution for their problem. They need persuasive offering in online. But they don’t have a skill for IT to create a landing page. Create landing page by creating a website and also create landing page format create the icon and writing persuasive copywriting is difficult. Unbounce makes it easy by combination website and template plus copywriting and also icon and supporting design and symbol. If we make own, it consumes many times, consumes more money,  and we are not sure, it is good or bad. But unbounce create this product and service.

Unbounce Value Proposition for me inspires me that business is not always greater technology.  Low technology is enough if we solve the customer problem. high technology is not enough  if cannot fill the customer

 

 

Ikigai Japanese Secret that we must learn

Ikigai Japanese Secret can answer the question, How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier.

What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is the reason for being of yourself and myself. If you find your Ikigai, you will happy, satisfaction and meaning of life.  Wawww…The good news is whatever dark situation that happened to us we can have Iikigai and happy living. We happy because we have a goal in mind.

Ikigai Japanese Secret lay on the question

How to find the reason for being our self?  ask the question to our self:

  • what something, activities or someone that we love?
  • what are you good at? it is your expert, your achievement, and your ability, your good ethics and so on.
  • What does the world need from you? What do you have that is important to the world? Yes, we need to feel that the world need us. So advert that say, I need You is very persuading. It is famous ads in America.
  • What can you get paid for? Yes, we need to be paid to live. Most people think about this without considering the previous question, so their life is sad. Not happy.

To be a better living, we have to make balance the question. Our activity to get paid has to based on something that we contribute to the world and our expectation. And also that is something that what we love.

So, don’t wait to be rich to be happy. You can happy now and also in the worst situation. We found our happiness love but without sacrifice our salary. We also found our salary without sacrifice our contribution to the world. That makes us found the meaning of life.

 

Funneling Marketing Ideas

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas.

These ideas break our mind block and stuck when we want to If you market our products.

Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.

Common people may say “No sales is no result”.

Is it correct?

If we think it is correct we make the mental block that impedes us to view big opportunities.

What opportunities that they can not see?

People that not buy, but interest to buy in another time. A customer that not buy but have the small objection. Prospects that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.

Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.

If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.

What is meaning funnel in marketing?

E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase

If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.

If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.

 

 

 

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