Author: admin

Google Plus Close after Know its Bug

Google announce to close Google+ social media after found a bug in that platform. From 2018 until March 2018, Google already has known the bug, but they keep silent. They keep silent because they afraid regulator will monitor tightly. They will announce…Read More »

Segmentation in Millenium Era

Is segmentation and targeting still relevant in the millennium? Philip Kotler, Hermawan Kertajaya, and Iwan Setiawan wrote this in the Marketing 3.0 book, that in the Information Technology era where consumers connect with each other more often, have different concepts. Not segmentation,…Read More »

Disruption in Marketing Concept

1. The nature of promotion in marketing changes from interruption to permission, the approval of viewers without an editorial intermediary such as the mass media. Promotions in the era of mass media are interruptive or interrupting. Advertising can be done by interrupting…Read More »