ethics code in business

Why Code of Ethics in Business is Important

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Why we need ethics in business? Business needs ethics to make the decision that prevents hurt ourselves or human life. Business always connects to human life and living together. Business activities are always related to other people, as consumers, suppliers or worker. The business decision has a positive or negative impact on others, directly or […]

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Ethical Decision Making in Business

Ethical Decision Making in Business : an Framework

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Ethics related to the rules and beliefs of doing the right thing. Business ethics is code of conduct in business. It talks about standard of behaviors of business in the term good and evil. Sometimes it sounds contradictio in terminis. Business is about profit or loss, then ethics is about good and evil. But evil […]

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Old Version Steps of Personal Selling

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Steps of selling is important theme in personal selling. This article will tell about old version steps of personal selling. It is one that has a long history of its roots. In 1920, there was a sales training book entitled “How to Increase Your Sales”. The book explains 6 steps sales, (Moncrief & Marshall, 2005). […]

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Block Youtube Application from TP Link Router

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In the coronavirus pandemic, WHO recommends us to stay at home, work at home, and so on. Usually, the government applies lockdowns to force us to work, study at home, and stay at home. Fortunately, the internet makes work at home is possible, for several kinds of work, for example, digital marketing, and another business […]

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Definition of Selling Management

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Sales management is an effort to manage the sales force team. The Salesperson Team is a team for making personal sales. The American Marketing Association (American Marketing Association) regulates sales management as “planning, direction, including recruitment, selection, supply, assignment, direction, bleeding, payment, and support for sales team members. “Sales management” as “personal sales planning, direction […]

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What is Value Proposition

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What is the value proposition? What are its uses in our business? Value proposition is not the consumption of the viewer, but the consumption of the business owner. Value propositions are not slogans, not advertisements. Value proposition is what benefits can meet customer expectations from your product or service. How does your product help customers […]

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Marketing Mix Evolution

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Marketing mix is so popular concept in business community. They often talk about it. So if we don’t agree about this concept, we need to know about it. In spite of its deficiencies, marketing mix still to be starting point to talk about business. Marketing mix concept is breakthrough in business.  It gives us actionable […]

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Steps of Selling

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The study of personal selling focuses more on the stages of sales. Thinking about it has changed but is still around the sales stage. This shows that the theme is felt to be important by personal sales professionals. This theme becomes the main material in sales training. That gives the impression that the sales study […]

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funny selling about optimism

Funny Story About Selling

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This is a funny selling story. A company sends two people to assess the shoe market potential on an island. The two people went to the island for two days and then reported their observations to the company. One person reported, there was no chance to sell shoes because the island residents did not use […]

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Theses About Marketing and Personal Selling

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Marketing and Business Business needs selling transaction that converts products to money. Without the transaction, no business. To sustain, the business expects sustainable selling transaction. Business endeavor to create sustainable selling transaction needs resource and subject to the limitation of the resource. So, it needs to optimize the ratio of result and cost. Business endeavor […]

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8 Options to Create Positioning

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Blankson and Kalafatis expressed eight factors used in making product positioning. This can help marketers in formulating product positioning. Best in the top of the range category/class Services Cost-effective Trusted or tested Attractiveness The origin of the country Brand name Made from selected materials, skills, processes The list compiled by Blankson helped inspire the positioning […]

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Positioning is Important to Sell

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Marketers manage businesses to satisfy consumers by considering competition and costs. Marketers try to win the hearts of consumers. Besides that, you also think about how economical marketing work is. If marketing costs are expensive and costs are borne by consumers, consumers don’t necessarily want to. Product not bought. With such a task, the positioning […]

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Philip Kotler Marketing Definition

Philip Kotler and Butler Definition of Marketing

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Philip Kotler’s book “Marketing Management” is the most popular marketing book in management and marketing in the world. Then, the book is the main reference of marketing students in many universities. That’s why Philip Kotler marketing definition is important. The definition continuation of Butler definition of marketing. Philip Kotler Definition Philip Kotler formulated a short […]

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Low Budget on How Marketing Model Help You to Increase your Sales

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If you can predict future market demand, you can to be millionaire. That is right if your prediction is right and you can serve competitively the demand. So, you can easily amplify your sales. That is why market prediction is important to build the business. In this article you get explanation what is marketing model […]

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4 Ways IT Can Increase Sales

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Marketing fills a need for target market profitably. Where is selling? Selling lay on getting profit and give something that market need. In the company perspective, it converts products to profit. To fulfill this purpose, the marketer needs to know which the most hungry segment in the market. He learns to understand the market like […]

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Create Persuasive Headline Like David Ogilvy

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The persuasive headline is part of advertising. Advertising is part of promotion/ Promotion is one of four marketing mix. David Ogilvy is a famous father of Advertising. He is a king in the Madison Avenue, a center of advertising in the world in several decades. He is avant-garde of scientific advertising that measures this impact. […]

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text rank summarizer python

Create Your Own Textrank Algorithm Summarization

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Computerized summarizer helps us to get the extraction of long text. I will show you how to get the tool in an easy way and free. One of several methods to summarize is text rank. We can create a summarizer tool. study, this article give you a tool to summarize long article using luhn summary […]

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Easy to Create Automatic Luhn Summarizer

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Too much data. But, too little time to study. If you need to get a summary of long text to study, this article give you a tool to summarize long article using Luhn summary methodology. That is automated by using python and sumy. In this article, we’re going to look at three step to help […]

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Why Lauterborn Change Marketing Mix?

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According to Philip Kotler, Marketing Mix still a king in the internet era. Now, it is challenged. The McCarthy marketing mix is so popular. Many marketing study or economic management teach the marketing mix to their students. In 1990, it is time that internet begin, Bob Lauterbon show the problem of marketing mix and give […]

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Create Your Own LSA Text Summarizer Python

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If you need to read long book or article, but you have no time, summarizer will help. It helps if you have no option to get a summary of the text. The first option, you get a summary that created by a human. You can google the summary of the book. But if you didnt […]

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Imagine You have a tool to summarize a long text (it is tested)

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Overwhelming digital text on the internet. So much time to read even selected text. Imagine you have a tool to summarize and you can learn faster. Fortunately, python programming can help to summarize long text into small text. There are several methods to summarize. There are Luhn, Lexrank Edmundson, Latent Semantic Analysis, LSA, TextRank, Sumbasic, […]

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Introducing Customer Behaviour Framework

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In marketing terms, consumer behavior is consumption behavior. It is not only to consume goods and services. Consumer behavior includes related aspects. These aspects include before, during and after consumption. These aspects include: Search for products Buy a product Using products Discard the product These aspects also include the decision-making process before and after the […]

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Seek First to Understand Customer,

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“… world-class sales forces view their action from the customer’s perspective. They design a way of selling that reflective of the way their customer buys, not just the way they want to sell.” Mark W. Johnson (2011: 31) It reminds us of fifth habits of seven habit of effective people: seek first to understand customer, […]

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How Advertising beat our criticism?

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People feel invulnerable, although it is wrong. They think they have criticism to defend persuasion. Feel invulnerable make them comfort. They feel smart. But that is not original comfort. That is an illusion. Advertising upgrades its capability to persuade. It has a solution for advertising criticism. Anti Image message The anti-image message does not tell […]

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