8 Options to Create Positioning

Blankson and Kalafatis expressed eight factors used in making product positioning. This can help marketers in formulating product positioning.

  • Best in the top of the range category/class
  • Services
  • Cost-effective
  • Trusted or tested
  • Attractiveness
  • The origin of the country
  • Brand name
  • Made from selected materials, skills, processes

The list compiled by Blankson helped inspire the positioning theme. One positioning can have more than one factor. For example, Indomie works as the best in the class of instant noodles in Indonesia. The position has the best element in its class, the origin of the country and the brand.

In order to successfully stick in the mind of the target market, positioning needs to have the following characteristics.

  • Clarity. It must be clear what the brand is and where it is compared to other brands.
  • Credibility. Positioning must be logical and reliable.
  • Consistency. The message in the brand must be consistent. Products, prices, and location must also support message consistency.
  • Competitiveness. If not the best, look for different positions and categories so they cannot be compared.

How can positioning save on marketing costs?

As we know, Positioning is a package that includes segmentation and targeting. It can be seen from the positioning definition. Positioning is a mental concept that distinguishes you from competitors in the minds of the target market. You can this product, brand, company. This definition presupposes the determination of the target market. There is an idea of ​​who the market is being targeted for positioning.

The choice of market groups targeted by businesses is the key to saving marketing costs and business feasibility. Meanwhile, the target market has different costs and opportunities. It is better for companies to choose a target market that they can serve with economical marketing costs. The more affordable the target market is with your business, the cheaper the marketing costs.

In conclusion, the cheaper the cost of promotion and communication with the target market, the more cost-effective marketing. In addition, the greater the difference between costs and income from the target market, the more feasible the target market is. In addition, the more you are able to satisfy the target market, the greater the income per cost ratio. That is a consideration of the selection of the target market. Thus, determining the target market implicit in positioning is one of the efficiency strategies of a marketing program

Leave a Comment

Privacy Preference Center

Google Adsense

We use cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance and to avoid showing ads that the user has already seen.

Google uses cookies like NID and SID to help customise adverts on Google properties, such as Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s adverts or search results and your visits to an advertiser’s website. This helps us to show you customised adverts on Google.

We also use one or more cookies for advertising that we serve across the web. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net. Another is stored in google.com and is called ANID. We use other cookies with names such as DSID, FLC, AID, TAID and exchange_uid. Other Google properties, such as YouTube, may also use these cookies to show you more relevant adverts.

Sometimes advertising cookies may be set on the domain of the site that you're visiting. In the case of advertising we serve across the web, cookies named ‘__gads’ or ‘__gac’ may be set on the domain of the site that you're visiting. Unlike cookies that are set on Google's own domains, these cookies can't be read by Google when you're on a site other than the one on which they were set. They serve purposes such as measuring interactions with the ads on that domain and preventing the same ads from being shown to you too many times.

Google also uses conversion cookies whose main purpose is to help advertisers determine how many times the people who click on their adverts end up purchasing their products. These cookies allow Google and the advertiser to determine that you clicked on the advert and later visited the advertiser site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only. A cookie named ‘Conversion‘ is dedicated to this purpose. It's generally set in the googleadservices.com domain or the google.com domain (you can find a list of domains that we use for advertising cookies at the foot of this page). Some of our other cookies may be used to measure conversion events as well. For example, DoubleClick and Google Analytics cookies may also be used for this purpose.

We also use cookies named 'AID', 'DSID' and 'TAID', which are used to link your activity across devices if you’ve previously signed in to your Google Account on another device. We do this to coordinate that the ads you see across devices and measure conversion events. These cookies may be set on the domains google.com/ads, google.com/ads/measurement or googleadservices.com. If you don't want the ads that you see to be coordinated across your devices, you can opt out of Ads Personalisation using Ads Settings.

__gads, __gac
__gads, __gac

Google Analytics

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/

ga, gat
ga, gat

Other

Necessary

e do this in order to identify malicious visitors to our Customers’ websites, to reduce the chance of blocking legitimate users, and to provide customized services.

__cfduid

Functional

This cookie is used to provide the social sharing functionality on our careers advice article pages

uvc
uvc