Not all people have time to write length article, but they have good idea to share in small character. Twitter connects people like that in their platform. Then twitter is popular. This is several fact about twitter.
Today, in September 2018, they have 246 million international users.
500 million total numbers of tweets sent per day.
80 percent of user is on mobile. There are over 69 million Twitter users in the US. The total number of Twitter users in the UK is 13 million.
That situation can help your business in several ways.
Twitter helps you to connect to your market segment.
You can found their interest by identify on their content and their tag (#). You can also know their interest by what people that they follow. Fish hobbies follow about fish. And so on.
In addition, the opportunity is you can contact directly to your market.
You can find what the popular issues in your country are.
It can drive traffic to your landing pages or your business offer.
Twitter can consume our time. So we need to organize this tweet activity
Create events online and ‘tweetups’. A tweetup is an organized, in-person gathering of people on Twitter. The usual reason for a tweetup is to gather people with the same interests to share ideas.
We can use tweetdeck on https://tweetdeck.twitter.com. TweetDeck offers let us view multiple timelines in one easy interface. It includes: Manage multiple Twitter accounts, schedule Tweets for posting in the future, build Tweet, monitor best twitter.
Communication between company and segment market is important component for business. Business continues based on transaction between market and company’s offer. They make transaction based on communication that blogging can do. There is benefit of blogging for promoting your business. So blogging is part of growing your business.
Blogging help your company to find customer. Customers find your blog by typing keyword on search engine. So the customer that find your customer have interest to your customer.
You can show your authority about how to solve segment market problem
Blogging can be tool to share benefit, so the market can trust for your company
You need content that provide word, picture, video, or sound. You have not to have all. One of them is enough. You can write about product to seduce customer. This is guide to write copywriting to seduce.
You need domain name. There are two options paid and free. Free usually subdomain that accompany with free hosting. Subdomain is for example yourname.blogspot.com. Paid domain name is not subdomain.
You need blogging platform where you place your content. There are many kind of medium, free and paid.
Free hosting is hosting that provide by company that provide free hosting include their software. Example is wordpress.com, blogger.com, tumblr.com, medium.com, weebly.com .
Self-hosting is rent for hosting then you buy domain name.
Is it easy to create free blogging?
Yes, it is easy. One you need to do is fill the form.
For example you create blog using blogger.com.
Login. If you didnt have google account, register.
Fill form, title of blog, address of blog, theme that you prefer, then click orange button, create blog.
Voila. You already create blog.
To create new post, click button, orang button, new post.
Fill title post title and writing to post form.
How to create Self Hosted Blogging
You has to have content.
You buy hosting from hosting provider. That is many hosting provider for example, hostgator, bluehost. You can check their hosting offer in their cart and click buy, fill the form. Then you get email about how to access your hosting.
There many kind of hosting. First is shared hosting. Second is virtual private server. Third is dedicated server. Dedicated server is one computer for your hosting. You can fill it with many domain. This is strongest hosting so if your blog have many thousands visitor, it is okay. Virtual Private Server is one virtual OS server only for you. One computer can have several virtual OS server.
SWOT analysis is most popular business tool to construct strategy. Therefore, if you do not do this thinking tool, your competitor does. SWOT is abbreviation of Strength, Weakness, Opportunity and Threat. It covers situation inside company (strength and weakness) and situation outside (opportunity and Threat). SWOT analysis has several benefits:
It can leave company from illusion about their strong, immunity, infallibility that lead wrong decision.
SWOT analysis makes you feel good, because another company also have strength and weakness.
The SWOT open your mind to opportunity and treat that business environment offer.
It help to address weakness
The SWOT help to deter threats from competition and society.
It help to craft strategy using your strength to capture opportunity.
How to SWOT analysis
Determine your goal
Your capacity that helps to reach goal is your strength. Create list about your strength in grid. It is something that under company control. Tangible or intangible supports company goal.
Your situation that blocks your goal is your weakness. Create list about your weakness in grid. Internal factors detract company to reach goal.
Environments that support your goal is your opportunity.
Environments that block your goal is your treats. Threats can happen because of new regulation, political, ecological, social, technological, economic or demographic changes.
SWOT analysis have cons.
It can tend to oversimplification. SWOT analysis assumes goal is self-justify. If goal has bad problem for environment and society, they will give negative respond for the company in future.
SWOT analysis does not show relationship between components. It also do not show next feedback by component. So it is hide unintended consequences.
SWOT analysis is not always objective. The individual has personal bias to create list. It can be diminish important things and expose unimportant things.
The SWOT is too general. That is not guide newbie to analyses. Newbie need details.
There is no feedback and obligation to verify. It can mislead to wrong decision.
YouTube is good to promote business. YouTube is video sharing website that have big traffic. Its traffic support by search engine Google and their recommendation. YouTube help all kind of business to get viewer, if the content that you create is match with what audience find and like. Therefore, every video have different amount of viewer. There is benefit of YouTube for business.
YouTube help to host your video for a free.
YouTube have connection in search engine, so it get traffic from search engine Google
If you watch YouTube, they also give recommendation based on video that you watch, like, and your profile. So YouTube also recommend your video to audience that like similar one.
Video on YouTube exhibit livelier and conviction narration for audience. Aphorism say, seeing is believing.
If the amount of viewer is different for each video, how to get more viewer?
Create video that people want. You can research keyword that most people input in YouTube.
Fill information in your video. That is about description, keyword, tag, and also closed caption.
Create many video with different keyword or topic.
How to create video content for YouTube?
You can use camera or phone camera to create video about products
Convert presentation to video. Power point 2010 can convert their presentation to video format. Another example is activePresenter.
Software can help to create video. For example Sparkol Videoscribe, Sparkol Tame.
What is topic that help to connect business with relevant segment market?
Combination of hard selling and soft selling style is necessary.
Hard selling mean, you sell your product openly. You ask them to buy your products. You tell them how to buy. Usually, people don’t like to be persuade to buy. But, if they need, it is no problem.
Soft selling mean you talk about useful story or tips. Then you include your products in the story.