Create a Mailing List of Your Segment Market

Create mailing list is important step before to build communication and relationship. How to create a list.

  • Check your phone contact. Collect your existing customer data.
  • Ask next buyer to give the data. Give them a present as reward.
  • Go to association that related to market segment. They also have a member contact.
  • You also can buy the list from broker. However, due they also sell it to another company, the list receive many promotional list, so they also refuse spam. The list has spam resistance.
  • Create website and plug mailing list. Give them reward for subscriber. Mailing list tool is mailchimp.com.
  • Expand your list by using look alike facebook. Make a list in the spreadsheet file that contains your customers. That is table that have column: name, email or name, hand phone number. Then upload the list on custom audience facebook. Then Facebook give you data about another audience that have similar character.
  • You can search your prospect on internet, if your market is business to business.
  • You can get customer on trade exhibition or expo.

Mailing list and email marketing is first selling strategy on internet. It is trigger overload email promotion. That is because email is cheap, than mass media. The overload of email promotion triggers resistance. Then email provider offer anti-spam feature.

Business have barrier. Then, Seth Godin offer breakthrough concept. Audience in the sea of information is not refuse all of information. They refuse irrelevant information. They receive information that relevant. If internet gives feature to filter information by their permission, they receive information. Business have opportunity to promote only someone who give permission.

The Seth Godin concept in 1999 inspire people to create social media. Social media have feature to filter information. Friend, like, follow, subscribe and also complicated algorithm give audience filter information based on their preference.

 

Difference between Sales and Marketing

Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that customer need profitably.

Many people see marketing as selling. Then they also see selling as cheating. That is wrong. They have the impression because the visible aspect of marketing process is promotion. Another marketing process similar to another department, production. In marketing concept, marketing is soul, not component.

In the history, in the beginning, it is difficult to create products. So classic economy said that every products have its own demand. No problem about selling. Then when product increase and overload, they need persuasion. It is work. But not always. Sometimes it is difficult to persuade market for products that they didn’t need. So Peter Drucker said, that it is important to consider another aspect beyond persuasion. That is product, place, and price.

If sales work alone, without support by another division, it can spend very expensive.

Ok. It is component of marketing. Often it said, marketing mix in Jerome McCarthy

  • Product and service,
  • Price
  • Place
  • Promotion

That is component that important to make purchasing. The point is don’t rely on promotion or sales. Consider another component.

Another concept for marketing mix is

  • Customer Value, Customer need and want
  • Cost to the customer
  • Convenience for customer
  • Communication

That is similar concept to previous marketing mix. That is customer oriented concept.

What is sales?

Sales si personal promotion. It is part of promotion. Another promotion is advertising. That is mass media promotion.

Sales is different than marketing that I talk before. The Sales job is

  • Segmenting and targeting
  • Make a list of prospect
  • Meet potential customer
  • Deal any question and objection
  • Make sure the sale happen
  • Give feedback to marketing team

That is different between sales and marketing. Sales is part of promotion. Sales is personal promotion. Marketing see sustainable purchasing is system, that promotion is only part. Another part is products, price, and place.

How to Find Customer that Love Your Offer

No business without customer that make transaction.  There is two kind approach to match offer and customer need. First, find offer that customer segment love. Second, find customer  segment that love your offer. We also can add three approach, the two variable, customer and offer are in feedback loop.

Find Offer that Customer Love

  • To find offer that customer segment love is find tested product that sell.
  • Look popular existing product, then create better offer
  • Identify customer segment pain, task and something that make them happy. Create offer that relieve their pain, get the task done, and help to make happy.

Find customer that love your offer

  • Create website. Visitor of your website is customer that interested to your offer. To know their identity, ask them to give email. Another method is give your website script facebook pixel.
  • Create advertising di facebook ads. Try for several audience based on geography, or age, gender. Which will love your products.

Los Angeles will ban fur products

Los Angeles will ban fur products. The council issued a proposal to draft ordinance that prohibits the manufacture and sale of new fur products. If the ordinance will be approved, the ban takes effect two years after the final approval. 

Fur is a symbol of glamour and luxury. Usually, bags, furniture cushion, and clothes use the prohibits. That is because takes is good looking, natural and expensive. The rich artist usually uses it. Then the mass also used it, so fur consumption is high. But fur meaning connotation already changes. It also means evil because it hurt the animal.

Fur is hair covering of animal. Usually that is non human mammals. For example, tiger, lion, cat, zebra and so on.

Mass consumption of fur has problem. The unprecedented consequences not in the commonsense meaning. To consume big fur mean to produce big fur. To produce big fur mean unnecessary cruelty for the animal. And the animal is part of habitat system that human also involved. So if an animal is extinct, that have the effect to all habitat. Councilman Bob Blumenfield said on LAtimes that is not only good legislative win, We feel like we’re evolving as a city, as people, to stop this kind of unnecessary cruelty.

If legislation ban fur, the market can use synthetic fur. Fake fur or faux fur. Faux fur is mad cellulose or synthetic fiber designed to imitate fur. Maybe imitation has a bad connotation, but to save our habitat, it is important to see it as a hero to save the animal.

One of a good example of fake fur is Modacrylic. This is  ‘fur’  fake alternative that looks like original fur.  It is relating to a synthetic textile fiber made from a polymer containing a high proportion of units. It derived from acrylonitrile.  Howard Strachman of Strachman Associates, a New York-based agent for faux fur. They outsource it from Asia.