Marketing is an effort to give benefits profitably.
Marketer gives benefit to the customer. Then customer gives money or profit to the marketer.
To make that transaction happened, it is not easy. Producer produce product and expense some cost always have resulted. But marketer, they promote and create marketing activities, they do not always get a result. Cost of marketing can be unpredictable.
But marketing is a necessary function of a business. Imagine you create the product that cannot sell. No profit. Then producer didn’t get money or profit.
Marketing Ideas that Reduce Many Costs
Important but unpredictable cost. That is marketing. Fortunately, thinker of marketing has the idea to create efficiency in marketing activities.
1. Efficiency through target market decision. Serving everyone It will spend exhausted energy. It is better to determine the target market and focus to serve that target market. Serving the target market is more cost-efficient than serving everyone. Serving everyone is very expensive and inefficient because it means preparing products, distribution channels, promotions, and prices for several buying power.
2. Efficiency through Brand and customer satisfaction. Persuade new and uninitiated consumers to your product is much more costly than inviting consumers who are familiar with and satisfied with your products and services. Efficient because it will encourage repeat purchase. Enterprises make a target market considering your business, your product.
3. Efficiency through checks and improvements with information technology support. With checks and risk improvements occur, the inaccuracy between product/promotion with the needs/want/expectation of customers can be minimized.
Information technology not only plays a role in communication between companies and customers but with digital track record also provides data on market behavior. This digital track record signals their response to advertisements and products as well as signals about what the market likes and dislikes. Such information is indispensable for achieving the marketing objectives efficiently.
Before to start a business idea, sometimes we have an idea that supports and against. Maybe you think that is impossible. Consider that if you didn’t do anything, nothing is possible.
See your mind before it turns into concentration.
Pay attention to your concentration before it turns into a feeling.
Observe your feelings before they turn into behavior.
Heed to your behavior before it turns into a result.
Take notice of the results you can before determining your way of life.
You are not a label that you own by yourself, not a label that someone else puts up.
Human is not sadness, anxiety, worry, frustration or failure.
We are age, weight, body shape or your skin color.
Thou are not past, present and future.
You are the best creature by God.
If there are people who can make something happen in the world, you can definitely make it happen, even better.
Remember the night is the beginning of the day.
The dry season is the beginning of the rainy season.
Suffering is the beginning of peace.
An obstacle is the beginning for good.
The optimistic attitude to goodness is the beginning of self-power.
Therefore, enjoy every moment of your time.
Think of it as the final stage of your life.
Live with love to God.
Savor by imitating the Law of Allah’s Apostle.
Relish with dreams.
Experience with the struggle.
Live with patience.
Breathe with love.
If you found business ideas that suit with your passion, then you need check market opportunity. The market opportunity is market demand. There is people group that will need and love to buy your products. You need to check market opportunity so you know it is worth spending. You will know, it is worth to spend your money, time, energy and attention? Then, identify market opportunity is often expensive, so I offer an easy and cheap way. It identifies market by online tools, like google keyword planner, Google, Google Trend and Facebook.
What you need to do to prepare is collect keyword about the product. Not just keyword in your term, but keyword in their term. For example, if you want to sell fishing accessories, you write a list of keyword: buy bait, buy a kayak, fishing in Arizona, cloth for fishing, fishing rod et cetera.
1. Google Keyword Planner
You can access Google keyword planner in this link adwords.google.com. You sign up or sign in to that website. Then click tool icon at top right, then click keyword planner.
Google keyword planner help you to identify market opportunity. Plug your keyword at this tool, then it gives you statistic about keywords.
That is quantity keyword that audience type on google. That is mean market demand. At least indication. You can add another keyword that gives you a strong indication, like the cheap fishing pole. You will found market demand
2. Google Trend
Google trend give you information about how many people that search the keyword in annual by month. This data gives you information about when market demand in peak and in low.
Then you check facebook. Plug your keywords into facebook text box. I mean keywords about the product on Facebook. Choose fanpage. We will check fanpage for the product. Check interaction in the fanpage. Many commercial interactions indicate a good opportunity.
Disruptive Marketing is marketing that sensitive to business disruptive.
In previous post I write about fall of market leader, Nokia. Nokia is not alone. Many malls and retail shops in Indonesia are out of business when the market prefers a new way of shopping, which is online shopping. The market much likes to shop through online ordering via a virtual market (marketplace) such as Tokopedia, JD.id, shopee.co.id, bukalapak.com and so on. The world of public transportation is also experiencing similar things. There is a market trend to use taxis and motorcycles with online reservations such as Uber, Gocar, and Grab the mobile application.
The phenomenon of market interest shift over these different product categories is driven by the widespread use of internet-connected smartphones. The impact of information technology is behind the disruption symptoms. Disruptions The old business models are replaced by more efficient businesses with information technology support.
Information Technology Era and Disruption
In today’s information technology era, businesses are required to be sensitive to new categories that can be more efficient and effective that undermine the old categories. That is Disrupt phenomenon.
Students as candidates for business managers are also required to have sensitivity in the midst of rapidly changing situations. Their briefing in the form of lectures and teaching materials material to them also needs to undergo changes or updating taking into account the role of information technology in business.
This textbook is an attempt in that direction, updating the science of marketing by weighing information technology. This textbook offers a more sensitive and flexible approach to changing the business environment. The old marketing concepts are not entirely abandoned because they are still relevant today, but with the use of information technology. There are 3 updates that I offer.
We need to add the idea of Segmentation and Targeting with use of information technology that facilitates segmentation as well as new, unknown targeting methods prior to the widespread of information technology.
The concept of Targeting and Positioning is complemented by the preparation of personal and flexible buyer persona and value proposition, given that communication is now more interactive and companies are required to be flexible with changing needs.
The competitive advantage not only looks at product characteristics alone but comes with a business model sensitive to new changes.
With the updating of marketing knowledge, it is hoped that textbooks will be able to adjust to rapid changes and can perform marketing activities more effectively and efficiently with the use of information technology.
That is disruptive marketing that quick respond to market change behaviour.