Call to Action Advertising – easy but Important

In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style.

Once audiences are raised in interest, do not forget to give a call to action. Call to action provides clarity and increases the number of people who perform rather than without orders. For example, without a command, it is still possible they contact you through the inbox, but will be more optimal if there is a direct command to act.

On Facebook, we can give a call to action in the text box at the end of the description, by providing a link associated with WhatsApp us. Let’s say this:
New, Find a collection of cool shirts that show your interests.
Visit directly at our store [store address]
Buy now, too
Fast respond
Contact
Whatsapp: 081xxxxxx
Line:
Website: namadomain.com

In the example above, the action command lies in “buy now, fast respond, contact, Whatsapp”.

There is a way to make it easy for viewers to contact us via WhatsApp, that is with WhatsApp link, so viewers do not need to write our number. The trick is to modify this link, there is a number that is replaced with our WhatsApp number. https://api.whatsapp.com/send?phone=6281xxxxxx replace 6281xxxx with your WhatsApp number. Figures 62 it does not need to be given a plus, not +62, enough 62.

If our WhatsApp number is 08123456789 then WhatsApp link we are https://api.whatsapp.com/send?phone=628123456789. So when there is a viewer who clicks that button, go directly to the chat WhatsApp our number, without having to write our number.
If the link above is too complicated, uncomfortable, it can be shortened with short links like bitly.com and goo.gl. How to register first at bitly.com

Objection Handling in Advertising

Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one.

Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More in the era of the explosion of advertising in mass media and social media era. The presence of advertisements is treated as a nuisance, and ad statements are responded with a ready attitude to deny super claims and feel the best of the advertised product. All the soy sauce tasted number one. Viewers so feel critical thinking, which may be all the number one ketchup.

Ads use news value too, such as actuality, personal acquaintance, closeness, humor, unique images, and attention. For facebook advertising, All this builds an informative and entertaining atmosphere and viewers do not feel instigated to buy the goods on offer. Audience resistance and the critical attitude are relaxed. It is two tricks to create mood relax that reduce objection. Usually, people call it soft selling. Soft selling have function to obljection handling.

Equalizes position

Equating their position with your position includes building closeness. Suppose, by saying, you are not alone, I am also, our fate is the same. So that they do not feel their problem is a disgrace. He also feels the advertiser is concerned with the problems he is feeling.

Talking about their problem

Talking about the problems they feel will attract attention. Moreover, the problem is annoying, they fear. It will be their daily attention and if they find the same problem and also the solution, they will experience the same will bring closure. That experience can be a similar problem, the experience of one group of religions, one Suppose it bothered to dry clothes during the rainy season. It was a close and compelling conversation.

The ad exploited fears include social embarrassment, loss of property, loss of social status and honor, loss of business reputation, loss of confidence, worries about his state of mind, loneliness, stress, moral pressure, family and office relationships pressing, the fall of business confidence.

Calling issues that are the same as their problems make their hearts beat and watch.

Attention Factor : Interest

Interest is attention factor. If someone talks to you about what is the matter for you, of course, you are interested in that conversation.  We can exploit this character on social media than mass media.

Facebook has a uniqueness in advertising rather than advertising in the mass media. Because Facebook allows for the selection of a limited target audience. Messages are restricted specifically to a group of audiences with certain specifications. We can target by geography or location, gender, age, interests, even behavior as recently traveled, and brand mobile phones.

What is the function of interest to attract attention? If we are called our identity, we will be more attentive. If there is something that mentions the special things about us, we will notice.

Called names, we will pay more attention. If anyone mentions our other situation, a special situation, yes, people will be easily attracted.

When I buy a phone with a certain brand, there is a special cover ad handphone brand I have. Apparently, I became the target of her ad. I am interested in. If there is a postal message on facebook that approaches our special features: religion, age, activities, interests, etc., we will be interested. So the Facebook feature that allows audience targeting is useful for tailoring messages to the identity of the audiences.

Ads with such specific themes will be waste and inefficient if they are distributed to mass media that are expensive and reach many people. The mass media can not choose fewer audiences.

Hard selling ads can be accepted when it suits their needs or interest. The first is the intersection between the things they are interested in with what you want to say. After that just deliver what they say. Although they are not looking for advertising, they are seeking information, entertainment, education, if the advertising suit to their interest, they will be easy to accept.

Hard Selling in Social Media

Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe they do not know us but know our product category, so decided to buy our product because they have known similar products. To people who are already thirsty to buy this, ads that openly selling will not bother them, even meet their needs.

Hard selling ads expect to get people who are already or almost interested. Then encourage them to make a purchase.
What is hard selling? How to create a hard selling ad on facebook?
Hard selling is selling blatantly and pressing. Pressing with the lure, by explaining the bad consequences of not buying, and giving the impression of the scarcity of goods and time.

Hard selling is more frankly what the desired transaction is. For consumers who are ready to buy and do not have a long time, this kind of advertising is suitable.

Fanpage own business contains a combination of smooth promotions and blatant promotions. Paying Facebook ads are still dominated by bright advertisements, not shy ads. (Hmm … the soft-selling ads are so ugly if the name is a shy advertisement if we call a shameless ad it’s good, but the impact, hard selling is not shameless). If we continue to do hard selling in fanpage and in personal status, few people are interested in following us. Even bothered by our presence. If soft selling continues, they can not know that we are selling. Then do not contact us when we need it.

How does hard-selling advertising work? Hard selling ads using AIDA formula completely, unlike soft-selling. Hard selling ads attract Attention, arouse interest by showing problems, generate interest by frightening the risks of not following your offer, or the benefits of following your offer, and action suggestions, what to do next, whether click basket, link Whatsapp or fill out the form.
There is a problem with the solicitation. The ads are very much outstanding. All invited to buy the product. Viewers read view and watch ads with suspicious thoughts and rejections.