Target Market Profiles That Inspire Value Proposition

Target Market Profiles data is easy to get in today interactive information age. By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How he does this, instead of viewing the segment, namely responsibilities, hopes, and fears.

Geographic, demographic, psychographic and behavioral profiles are not unnecessary. We need it. The profile lies behind obligations or job, hopes, and fears. The segment profile in the aspect of the obligations or jobs, hopes, and fears helps us to formulate their acceptable offer because it is something they need.

Geographic profiles, demographic profiles, psychographic and behavior profiles have implication or impact to their jobs, hopes, and fear.  Then jobs, hopes, and fear have a direct impact to value proposition.

Example of Using Target Market Profiles

For example, a mother who lives in Washington is a lawyer. She needs paper, fashion that makes her reputation is good. She also needs to promote her service. Shee needs to update information about the law. She has hope: to get the client, a good client. The client that pay good enough. She was afraid of lose her case.

You can create a media for her profile that update for her job also her responsibility to her as a mother. As a trader, You also can offer paper or office equipment. As a lawyer, you can help a information about the law. you can serve book, you can as a nurse for her children, you can offer breakfast meal. You can serve transportation, may be exclusive transportation. If her image is her priority, fashion has to luxury. Watch also a luxury.

Because she also has fear, you can offer how to win her case. More specific, especially relevant to her case, that is more helpful. If he has water gate case, for example, your offer of information about Watergate is relevant for her and important.

 

Facebook Algorithm 2018, How to Dealing With?

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”.

That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.

If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down.  Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.

How to deal with this facebook new algorithms 2018?

Create content that triggers engagement

Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment.  Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.

So, create content that triggers engagement for example:  useful, funny, and trigger curiosity.

From hard sell advertisement to soft and covert advertisement

People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.

Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness

Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.

 

Unbounce Value Preposition statement

Unbounce Value Proposition statement has an interesting simple value proposition that we can learn. Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.”

This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new products to relieve their pain.

But that is not a complete value proposition. Complete value proposition offer to solving their job without pain and get more gain, in a different way to choose our products and also offer our job.

Unbounce Value Proposition Offer Copywriting in Landing Pages

Unbounce offering is not high technology. Every one who can create a website can do. But many people need it, because they have needed a landing page to facilitate their business, but they can not create website and landing page. Unbounce does not offer just information technology, but information technology plus copywriting format to sell their products.

So, Unbounce offer hard selling in the simple format for non-geek IT without complicated and depend on geek IT and in an easy way and also the persuasive way.

For the non-IT person, unbounce is a solution, easy solution for their problem. They need persuasive offering in online. But they don’t have a skill for IT to create a landing page. Create landing page by creating a website and also create landing page format create the icon and writing persuasive copywriting is difficult. Unbounce makes it easy by combination website and template plus copywriting and also icon and supporting design and symbol. If we make own, it consumes many times, consumes more money,  and we are not sure, it is good or bad. But unbounce create this product and service.

Unbounce Value Proposition for me inspires me that business is not always greater technology.  Low technology is enough if we solve the customer problem. high technology is not enough  if cannot fill the customer

 

 

Ikigai Japanese Secret that we must learn

Ikigai Japanese Secret can answer the question, How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier.

What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is the reason for being of yourself and myself. If you find your Ikigai, you will happy, satisfaction and meaning of life.  Wawww…The good news is whatever dark situation that happened to us we can have Iikigai and happy living. We happy because we have a goal in mind.

Ikigai Japanese Secret lay on the question

How to find the reason for being our self?  ask the question to our self:

  • what something, activities or someone that we love?
  • what are you good at? it is your expert, your achievement, and your ability, your good ethics and so on.
  • What does the world need from you? What do you have that is important to the world? Yes, we need to feel that the world need us. So advert that say, I need You is very persuading. It is famous ads in America.
  • What can you get paid for? Yes, we need to be paid to live. Most people think about this without considering the previous question, so their life is sad. Not happy.

To be a better living, we have to make balance the question. Our activity to get paid has to based on something that we contribute to the world and our expectation. And also that is something that what we love.

So, don’t wait to be rich to be happy. You can happy now and also in the worst situation. We found our happiness love but without sacrifice our salary. We also found our salary without sacrifice our contribution to the world. That makes us found the meaning of life.