#1 What is Character of Digital Copywriting
A Digital Copywriter is a salesperson using a keyboard. Computer or smartphone keyboard. He creates words to sell.
Richard Kirshenbaum, Co-Chairman said that “Humorous ads are troubling because you have to create a link to the product and its benefit. Often, people remember a funny ad but they don’t remember the product.”
If simple words sell better than beautiful words, use simple words. If beautiful words make people remember and want to buy, no problem to use the word for copywriting.
How copywriters do their job? He do their job by understanding target market, then create suitable copywriting for them. To do the job, copywriting must to get attention, communicate, persuade.
Copywriting Character in digital media
- Human attention span is shorter than before.
- Market can show their disagreement for copywriting claim
- Information is overload.
So many marketers compete to get target market attentions in digital media. Promotion cost by using email is cheap. Meanwhile, people attention is scare. Therefore, market use spam filter in email. They also label interruption promotion as spam.
To face that challenge, digital copywriting has several specific