Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.” This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new products to relieve their pain.
But that is not a complete value proposition. Complete value proposition offer to solving their job without pain and get more gain, in a different way to choose our products and also offer our job.
Unbounce offering is not high technology. Every one who can create a website can do. But many people need it, because they have needed a landing page to facilitate their business, but they can not create website and landing page. Unbounce does not offer just information technology, but information technology plus copywriting format to sell their products.
So, Unbounce offer hard selling in the simple format for non-geek IT without complicated and depend on geek IT and in an easy way and also the persuasive way.
For the non-IT person, unbounce is a solution, easy solution for their problem. They need persuasive offering in online. But they don’t have a skill for IT to create a landing page. Create landing page by creating a website and also create landing page format create the icon and writing persuasive copywriting is difficult. Unbounce makes it easy by combination website and template plus copywriting and also icon and supporting design and symbol. If we make own, it consumes many times, consume more money, and we are not sure, it is good or bad. But unbounce create this product and service.
Unbounce for me inspire me that business is not always greater technology. Low technolgy is enogh if we solve customer problem. high techonlogy is not enough if can not fill the customer