Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” on 11 January 2018. He will turn facebook to more “making sure that time spent on Facebook is time well spent”.
That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.
The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.
If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down. Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.
How to deal with this facebook new algorithms 2018?
Create content that triggers engagement
Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment. Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.
So, create content that triggers engagement for example: useful, funny, and trigger curiosity.
From hard sell advertisement to soft and covert advertisement
People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.
Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness
Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.