The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation of customer segment. Often we just produce. Then promotion. We can succeed with that method, but something we can be stuck because the offering is not fit with customer need and expectation.
Another missing thing is the value of your products. It is not just your product but, the benefit of your products. We have to aware to benefit to a customer because it can help us find insight to improve our products and feature and also we ready to answer, why customer buy from us.
We can fix the missing by creating the value proposition. Strategizer creates a formula that helps us to create a value proposition. It is useful to attract the customer. It is useful to improve our products. It is useful to make fit products and customer.
A value proposition is a positioning statement that state benefit we offer to the customer in uniquely well. It describes your target segment, the problem you solve by products and service, and why choose us.” Positioning is what customer think about our company. Position your business the way that it is already seen in your prospects mind.
Value proposition have component: benefit for the customer. It helps the customer to do their job. It also makes the customer happy, and reduce or avoid pain.
That is: Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling] [a customer gain], unlike [competing value proposition].
The company’s value proposition is company concept that helps to improve products, improve message in a promotion. Without value proposition, you don’t know how wonderful your company.