We are Deserve to Start Big Business Journey

Before to start a business idea, sometimes we have an idea that supports and against. Maybe you think that is impossible. Consider that if you didn’t do anything, nothing is possible.

See your mind before it turns into concentration.
Pay attention to your concentration before it turns into a feeling.
Observe your feelings before they turn into behavior.
Heed to your behavior before it turns into a result.
Take notice of the results you can before determining your way of life.

You are not a label that you own by yourself, not a label that someone else puts up.
Human is not sadness, anxiety, worry, frustration or failure.
We are age, weight, body shape or your skin color.
Thou are not past, present and future.

You are the best creature by God.
If there are people who can make something happen in the world, you can definitely make it happen, even better.
Remember the night is the beginning of the day.
The dry season is the beginning of the rainy season.
Suffering is the beginning of peace.

An obstacle is the beginning for good.
The optimistic attitude to goodness is the beginning of self-power.

Therefore, enjoy every moment of your time.
Think of it as the final stage of your life.
Live with love to God.
Savor by imitating the Law of Allah’s Apostle.
Relish with dreams.
Experience with the struggle.
Live with patience.
Breathe with love.
Respect life.

Disruptive Marketing in Interactive Communication

Disruptive Marketing is marketing that sensitive to business disruptive.

In previous post I write about fall of market leader, Nokia. Nokia is not alone. Many malls and retail shops in Indonesia are out of business when the market prefers a new way of shopping, which is online shopping. The market much likes to shop through online ordering via a virtual market (marketplace) such as Tokopedia, JD.id, shopee.co.id, bukalapak.com and so on. The world of public transportation is also experiencing similar things. There is a market trend to use taxis and motorcycles with online reservations such as Uber, Gocar, and Grab the mobile application.

The phenomenon of market interest shift over these different product categories is driven by the widespread use of internet-connected smartphones. The impact of information technology is behind the disruption symptoms. Disruptions The old business models are replaced by more efficient businesses with information technology support.

Information Technology Era and Disruption

In today’s information technology era, businesses are required to be sensitive to new categories that can be more efficient and effective that undermine the old categories. That is Disrupt phenomenon.

Students as candidates for business managers are also required to have sensitivity in the midst of rapidly changing situations. Their briefing in the form of lectures and teaching materials material to them also needs to undergo changes or updating taking into account the role of information technology in business.

This textbook is an attempt in that direction, updating the science of marketing by weighing information technology. This textbook offers a more sensitive and flexible approach to changing the business environment. The old marketing concepts are not entirely abandoned because they are still relevant today, but with the use of information technology. There are 3 updates that  I offer.

  • We need to add the idea of Segmentation and Targeting with use of information technology that facilitates segmentation as well as new, unknown targeting methods prior to the widespread of information technology.
  • The concept of Targeting and Positioning is complemented by the preparation of personal and flexible buyer persona and value proposition, given that communication is now more interactive and companies are required to be flexible with changing needs.
  • The competitive advantage not only looks at product characteristics alone but comes with a business model sensitive to new changes.
    With the updating of marketing knowledge, it is hoped that textbooks will be able to adjust to rapid changes and can perform marketing activities more effectively and efficiently with the use of information technology.

That is disruptive marketing that quick respond to market change behaviour.

 

Find Business Ideas That Fit to Your Passion

Imagine you found passionate business ideas.  You start and running a business that follows your passion.  Even though you experience hard times and problem, you never quit. You have the big power to do a business journey. Wonderful.

But how long? You ask for your self, what if your passion has no market? What are another criteria for good business ideas? How to evaluate the feasibility of business ideas? Is your business worth pursuing?

1. Know Your Self

Identify and create a list of what are your skills, what are your passion?  Ask for yourself:

  • What repeated and longtime activity that you never bored
  • What activity that you never mind if you never get money?

Then, maybe your passion is sewing, scrapbook, pottery. That is passionate about making something.

Then, what if your passion is playing game? No one gives money to play a game.  Find a job that similar to playing a game but helpful. For example,  social media advertising manager.

2. Look Your Environment

After you study your mind, your passion, your knowledge, your skill.  study the world around you.  That is your existing hobbies, your daily life, and job.

What is your job or task that you are struggling because you have a problem? What problem that you can not resolve?

You solve the problem first, then get it as business ideas.

If you get an answer, see people like you.  How many people like you that have the same problem. If so many people that have a problem similar to you, that is passionate business ideas.  You are not only found something that you passionate but also you found feasibility.

3. Check Market Demand Online

Sometimes, it is not easy to measure how big market. You can try research market by online.

Make a list of keyword from imagined people that need your offer. Write your keyword on search engine. That is a list of another offer to solve the same problem. If not, you are the only one that offers to solve the problem. If you have so many competition, check their traffic, engagement, and sales.  You can check in google.com, google trend, google keyword planner in AdWords, fanpage in facebook. Click here for tutorial how to check market online.