Daily Story as Soft Selling in Media Social

Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a bias information like an advertisement. Here I show you how to soft selling in social media, for example facebook.

A story about Daily Life

Our personal stories make people closer to advertisements like newspaper and television ads. Tell us about how the situation in which products and services are useful. The story shows that it is not about the product but about other situations and stories. We conditioned their mood to listen to the story.
Selling peanut sauce spice could be linked to a horror movie. For example:

“Last night went to the horror movie DrakuDraculas a voice that makes your heart pounding. Not to mention the surprises. The heartfelt almost dislodged. Do not feel it’s 1 o’clock. Sleeping too late makes me wake up late. And do not be late for work. Good thing to have breakfast. It only takes 2 minutes to prepare the vegetable food. “

Stories are preferred throughout human history. We are happy with the story. In the era of social media, stories are also still favored. That’s why stories are a great power to attract viewers to watch, including where there are hidden messages.

Stories are usually about feelings. Of the top 10 thousand of the most popular and emoticon-like posters like sad, angry, happy, laughing and others, the most popular are the ones that show admiration or amazing things (25%), then the funny thing (17%) , fun (15%), happy (14%). Sadness is least shared.

What’s the point for sales, if not related to merchandise? If related, there are benefits to arouse curiosity. If it’s not related and only evokes responses and comments, it’s still beneficial to increase the reach   status in their newsfeed. That is Daily Story as Soft Selling in social media.

 

Facebook Algorithm 2018, How to Dealing With?

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”.

That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.

If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down.  Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.

How to deal with this facebook new algorithms 2018?

Create content that triggers engagement

Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment.  Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.

So, create content that triggers engagement for example:  useful, funny, and trigger curiosity.

From hard sell advertisement to soft and covert advertisement

People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.

Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness

Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.