Objection Handling in Advertising

Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one.

Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More in the era of the explosion of advertising in mass media and social media era. The presence of advertisements is treated as a nuisance, and ad statements are responded with a ready attitude to deny super claims and feel the best of the advertised product. All the soy sauce tasted number one. Viewers so feel critical thinking, which may be all the number one ketchup.

Ads use news value too, such as actuality, personal acquaintance, closeness, humor, unique images, and attention. For facebook advertising, All this builds an informative and entertaining atmosphere and viewers do not feel instigated to buy the goods on offer. Audience resistance and the critical attitude are relaxed. It is two tricks to create mood relax that reduce objection. Usually, people call it soft selling. Soft selling have function to obljection handling.

Equalizes position

Equating their position with your position includes building closeness. Suppose, by saying, you are not alone, I am also, our fate is the same. So that they do not feel their problem is a disgrace. He also feels the advertiser is concerned with the problems he is feeling.

Talking about their problem

Talking about the problems they feel will attract attention. Moreover, the problem is annoying, they fear. It will be their daily attention and if they find the same problem and also the solution, they will experience the same will bring closure. That experience can be a similar problem, the experience of one group of religions, one Suppose it bothered to dry clothes during the rainy season. It was a close and compelling conversation.

The ad exploited fears include social embarrassment, loss of property, loss of social status and honor, loss of business reputation, loss of confidence, worries about his state of mind, loneliness, stress, moral pressure, family and office relationships pressing, the fall of business confidence.

Calling issues that are the same as their problems make their hearts beat and watch.

List Of Social Media Post Content That Push Engagement

Here list of post content on social media that trigger engagement. Then you can ads your products as one of actor on the story. That is soft selling method in social media.

Live Video (Live Video)

In the latest Facebook algorithm, facebook priority posts that build meaningful interaction. The live video broadcast brings meaningful because there is direct interaction, not just words and pictures but there are faces.
What is it?  Talk what’s in there. Is the ad unobtrusively alive? Generally, people on facebook want to communicate with friends, about useful information and entertainment. You can fill it with articles submitted directly via Facebook video.

Checklist / Template

The product is usually part of a larger program for the customer, maybe it’s a picnic, setting up a house, preparing a committee event. Providing checklists and templates can be material for covert promotions.

Discounts

We can give discounts to the viewers. With that discount, we can ask them to fill out their identity form, email, and phone.

Competition and Gifts

Competition on fanpage can provoke audience engagement for click thumbs, comments, tag friends and share. So the facebook algorithm fooled consider the posting is an issue that concerns many people and deserves to be distributed to the newsfeed.
There are several competitions that can be done. Competition with a gift for a winner. People who want to joint competition has to comments, tag and share thumbs. Competition create status with links from fanpage post, race make an interesting comment, race make photo title, race to get input, race fill point, race answer question.

The effectiveness of this method depends on the effectiveness of facebook algorithm detecting this sort of thing.

Interesting Facts

Facts about statistics, funny facts can be a comforting thing and help them respond to something for the development of their lives. Interesting facts can be about the raw materials you use in your product, or about the production process. If fanpage about coffee, make interesting facts about coffee. That’s an example. It does not have to be about that, it could be about the customer segment situation. About the city situation. About the child’s situation. About health.

Comment on the friend’s status

For personal accounts, not fanpages, comments on the status of friends will increase the chance of occurrence of our status on his status. Non-spam comments create closeness and understanding of the needs of the viewers. Which gives the opportunity of the Facebook algorithm.

Behind the scenes

The stories about the production behind can be an interesting story as well as a promotional charge. There are stories about business struggles, inventions, and inspirations that intrigue the customer segment.

Answering customer questions

Their question could be material for the status post on fanpage. This post signifies their attention. If they are called in their identities, including the question, they certainly feel particularly cared for,

Share viral status

Viral and widespread content in social media has the potential to lure engagement to your status and fanpage. If that status can be associated with the product you have. If the spice peanut sauce, ya looking for viral status about diet. New dietary methods usually tend to be viral, especially the method is better than before. For example, no need to feel hungry, no need to feel weakness and weakness of another previous diet.

If you are looking for viral posts, there are some webs that provide an updated list of buzzsumo.com.

Case Study Soft Selling That Sell

In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option to refuse advertising interruption. So, to get exposure, advertisement hide behind news, story, entertainment, and learning a something new.

Advertisement hide behind the case studies

Case studies are also a contain covert advertisements.

Case studies case studies are neutral tone information. It is containing lessons, scientific and impartially impressed. For example, a case study of empowerment of small business in a village. The case study told about how economic community improved. Now they can send their children to college. We can achieve through the production of peanut spices or your products and market it to Indonesia.

A small business observer will be interested in the case study. If, for example, it is felt that the case study applicants on small business economics are small, the theme of the case study is changed, for example, the case study on diet. Diet has many people that interest in. That is far more than enthusiasts of a mall business topic.

Just make the story, “Case study of a lean body without hunger in 3 months” In the story described how peanut pasta sauces very role in the effort slimming program. Slim body enthusiasts will be interested in the story, and also peanut pasta sauce or your product.

The story is more interesting than advertising because it deals with the problems they face and the solution has authority because it is based on experience.

How to infiltrate advertising message in case studies. It does not have to expose your product in theme. The theme of case studies also shows learning point that relevant to them. For example, learn from economic empowerment.

That is case studies soft selling.

Give free Marketing

Give free marketing is an irresistible offer.  This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives gimmick,  free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your products.

Give free Marketing as Reciprocity Factor of Persuasion

Reciprocity means that if there are people who do good to us, we also have the impulse to repay the good. In many situations, we tend to repay others. This reply does not have to give the same gift. The reply can be paying attention and listening to what we say and we want.

Reciprocity is one of factor persuasion that formulated by Dr. Robert Cialdini, author of the popular book Influence: The Psychology of Persuasion.

Giving is effective if done first, so he feels indebted. In advertising, this is done by giving free samples of products, free trial periods, giving attention, actively offering assistance as per their circumstances, that is one example of giving.
Giving does not have to be goods or services as well, giving discounts including granting.

The effect of giving not only affects those who receive the gift. Those who do not receive the gift also appreciate and then easily accept what you say. Family, friends and even friends are happy and will easily accept what you say.

Another factor of the effectiveness of giving is that giving is exclusive, not everyone can get gifts. He will be more and more indebted. Giving a discount will be more seductive if imbued, especially for you, especially for your group.

In addition, the goods provided are also exclusive, difficult to obtain elsewhere. He will feel honored, and feel indebted. Next, he will be easy to say yes what you say. Giving also encourages repayment if the one told you is not from an anonymous source.