Soft Selling in Social Media

Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or not to their needs. Do not know if our products can relieve their pain or not. Do not know if our product makes its tasks helped.

Mengerkenal something that is not related to their problem of course they reject. Introducing something they need is not necessarily acceptable because they are not yet clear our reputation. If they have to choose the same item from two people, one with a clear reputation, another with a vague reputation, of course, they choose a better repute.
Viewers do not buy merchandise just because of our offer. They receive an offer when they are comforted and understand that by owning your product, their tasks are solved, suffering is reduced and life becomes more comfortable.
If a firm is using a hard selling approach that unambiguously introduces the product, it shows that this product is remarkable and brilliant, how hard it is to make the product without taking into account what it is about the life of the customer segment, they will be wasting their time with you and feel disturbed.

Generally, people like it if they are deciding independently without being dribbled, let alone a tilt with misleading information.
This is called the cold market phase. The market does not yet know which product we are much less interested in. To them, we introduce reputations and introduce products without pressuring them to buy. In this phase, the right approach is advertising with a smooth sales approach or softselling. The purpose of advertising with a softselling approach is to build a branding statement about you, the company and the product.

Usually branding statements lead people to conclude that you are trustworthy and competent. Ads that blatantly sell with pressure often disrupt and run away. In print media, hard selling ads will not be challenged, just ignored. While advertising hardselling in social media can be challenged and blocked. Facebook itself has a reporting facility for the audience if you feel disturbed in an ad. The hard selling ad is disturbing to people, if not relevant to her situation.

That is soft selling in social media.

Why is Value Proposition Important for Us

The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship.

Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the product or service is definitely required by consumers.”

Our business task is to create a fit between our offering and customer profile.

We revise our offering, explore the benefit of our offering for our customer for one goal: fit.

It answers a question, why should I buy your product? Have you had an answer for me? And that answer gives me some gain and is able to explain to me if I do not buy, use your product or service, what happened to me?

If you are able to explain the value proposition of your product or service, it is easy to create a tagline or copywriting that relevant to their problem.

It is a formula of the value proposition.

Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

If you do not know the value proposition of your product or service? How do you sell?

Follow the formula first. If you want to be creative please after understanding the goal of today’s lesson. The formula is to facilitate us to understand the value of proposition After the understand please create.

When we remember the formula for our products, we know how to improve our products, how to persuade our customer in ads. If not fit, maybe wrong with our perception about our customer profile, maybe something wrong about our brand: credibility. We have to check one by one to our brand, our products, our message, our perception about customer profile, our price, our channel, our distribution.

Or maybe, we didn’t know about customer objection to our products. We have to check and recheck to create fit about our offering with their demand.

 

Invisible