Copywriting Guide Template That Sell

Copywriting guide template helps you to create persuasive copywriting easily.  for As a small business marketer, sometimes we need to create a persuasive message to sell products. But what if we have no money to hire an advertising agency and we have no time to learn advertising science? What can we do? We can create advertising by using the template. We are not copy advertising template but tweaked so it is suited for your product and audience.  Define benefit that suitable to segment customer. Then, the template can help you to create persuasive message easily and quickly.

How can [your audience] better with [your product]

This template talks about your targeted audience. That is a very narrow market. It reduces the cost of marketing. In social media marketing, it is possible to target to a specific audience. In mass media advertising, that is not so specific similar to social media advertising.

You can add your audience, maybe: dog lover, cat lover, accountant, bird lover, teenager, a teenager that fall in love, et cetera.

The template talks about better. Persuasive word offers better situation that products promise if customer segment using products.

You can tweak the template to suit your products and target segment.

The first example, how can dog lover live easier by your products?

Second, How accountant get more time for family with this software?

Third, How business owner expand their profitability by this software?

Fourth, how blogger get more money by this writing methods?

Sixth, How fisher get more fish by this fishing bait?

Seventh, How teacher work easier by with this book?

Eighth, how children more creative with this toys?

The template hide assumption that products already make customer better. Nobody has an objection to the statement, so the problem is how the products make customer better.  If you have critical thinking, you ask, is it correct that your products make customer better? That is criticizing. That is not my job, I already show you copywriting guide template that sells.

 

Effective Headline to Grab Attention

What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do.

The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can be a prize. Researchers Dr. Flint McGlaughlin from MECLABS Institute. Of the 10 titles, the responses are different, although what is offered is the same. There are more fishing titles to follow his offer, which is to fill the survey.

Are the titles more interesting?

Titles that entice interest are titles that prioritize what the viewer gets first, whereas what to do is delivered later in the title. “Earn money with free surveys”, is more of an interest than “do surveys and earn money”.

The more interesting headline than  “Earn money” is “Earn 2,000,000 Rupiah”. It is more detail version. Then “Free survey” in detail with “only 10 minutes free survey”. So the complete sentence becomes “Get 2.000.000 rupiah with just 10 minutes free survey.”
After Principle 1, All marketing messages should be centered primarily and first on the customer’s behalf. Stress on what they get, rather than what to do.

Headline Task

The purpose of the headline is not to invite to buy. The purpose of headlines is not to encourage customers to act. The goal of the headline grabs its attention to read into the next section, the introduction. Introduction encourages the reader to read the next points. These points encourage the reader to take action.

Therefore the headline does not have the big task to persuade people to buy. Although no problem if the headline does. Headlines task is to attract attention to see further advertising. Why is it no problem for a headline to persuade to buy? Because sometimes it is necessary for Facebook, advertisers can find a market that requires your product, so the invitation to buy it they can receive with pleasure. The call to buy also appeals to them.

In another article about value proposition, including about the features, benefits, and differentiation in advertising that we offer to the customer segment. Segments customers buy because of benefits and differentiation, not because of the features. Feature information can also make them buy, provided they already have a reason that the feature is related to the benefits they expect to solve the problems it faces.

The value proposition is not only beneficial for improving the product but also for the materials of preparing advertisements for customer segments. Ads will contain benefits and differentiation and persuasive language. Since this is an advertisement on Facebook, then the form of advertising consists of headlines, subheadline, images, links or calls to action.

Objection Handling in Advertising

Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one.

Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More in the era of the explosion of advertising in mass media and social media era. The presence of advertisements is treated as a nuisance, and ad statements are responded with a ready attitude to deny super claims and feel the best of the advertised product. All the soy sauce tasted number one. Viewers so feel critical thinking, which may be all the number one ketchup.

Ads use news value too, such as actuality, personal acquaintance, closeness, humor, unique images, and attention. For facebook advertising, All this builds an informative and entertaining atmosphere and viewers do not feel instigated to buy the goods on offer. Audience resistance and the critical attitude are relaxed. It is two tricks to create mood relax that reduce objection. Usually, people call it soft selling. Soft selling have function to obljection handling.

Equalizes position

Equating their position with your position includes building closeness. Suppose, by saying, you are not alone, I am also, our fate is the same. So that they do not feel their problem is a disgrace. He also feels the advertiser is concerned with the problems he is feeling.

Talking about their problem

Talking about the problems they feel will attract attention. Moreover, the problem is annoying, they fear. It will be their daily attention and if they find the same problem and also the solution, they will experience the same will bring closure. That experience can be a similar problem, the experience of one group of religions, one Suppose it bothered to dry clothes during the rainy season. It was a close and compelling conversation.

The ad exploited fears include social embarrassment, loss of property, loss of social status and honor, loss of business reputation, loss of confidence, worries about his state of mind, loneliness, stress, moral pressure, family and office relationships pressing, the fall of business confidence.

Calling issues that are the same as their problems make their hearts beat and watch.

Hard Selling in Social Media

Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe they do not know us but know our product category, so decided to buy our product because they have known similar products. To people who are already thirsty to buy this, ads that openly selling will not bother them, even meet their needs.

Hard selling ads expect to get people who are already or almost interested. Then encourage them to make a purchase.
What is hard selling? How to create a hard selling ad on facebook?
Hard selling is selling blatantly and pressing. Pressing with the lure, by explaining the bad consequences of not buying, and giving the impression of the scarcity of goods and time.

Hard selling is more frankly what the desired transaction is. For consumers who are ready to buy and do not have a long time, this kind of advertising is suitable.

Fanpage own business contains a combination of smooth promotions and blatant promotions. Paying Facebook ads are still dominated by bright advertisements, not shy ads. (Hmm … the soft-selling ads are so ugly if the name is a shy advertisement if we call a shameless ad it’s good, but the impact, hard selling is not shameless). If we continue to do hard selling in fanpage and in personal status, few people are interested in following us. Even bothered by our presence. If soft selling continues, they can not know that we are selling. Then do not contact us when we need it.

How does hard-selling advertising work? Hard selling ads using AIDA formula completely, unlike soft-selling. Hard selling ads attract Attention, arouse interest by showing problems, generate interest by frightening the risks of not following your offer, or the benefits of following your offer, and action suggestions, what to do next, whether click basket, link Whatsapp or fill out the form.
There is a problem with the solicitation. The ads are very much outstanding. All invited to buy the product. Viewers read view and watch ads with suspicious thoughts and rejections.