Benefit in Advertising

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation.

Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them.
Pleasure is one element of motivation or incentive, why people do things, including buying. People feel pleasure when the tasks, the dreams are achieved. Goods and services can provide pleasure in the form of functional, emotional and self-expression benefits.

Beloved Brands  show benefit in advertising  as follows:

3 Benefit in Advertising

Functional Benefits

1. Work Better: faster, more durable, safer, stronger, better material, better quality, better trade,
2. Life is easier: easy to use, time-saving, efficient, uncomplicated, manageable, controlled, one roof, integrated
3.Cost cheaper: cheaper, lower risk, future investment, resale price is high
4. Close family relationship: celebrating family moments, education, more comfortable homes, more comfortable families, safe families,
5. Make you smarter: update current knowledge, better decisions, find a way out,
6. Healthier: reduce pain, prevent disease, more fit, fitter,
7. Getting Money
8. Have more free time

Emotional benefits

The emotional benefits of a product are the benefits of what people feel when they have products and services.
1. feel optimistic: motivated, inspired, feel special, feel successful
2. curiosity: competent, wiser, smarter, richer information
3. feel free: feel interesting, feel alive, happy, feel free
4. feel liked by others: preferably, more loved, more accompanied, more favored, more recognizable
5. feeling under control: more secure, trusting, reliable
6. Feel Comfortable: easy to get along, relax, feel loved, nurtured, more comfortable
7. Feel Safe: feel secure when retired, feel safe at home, save money, worry-free.

Benefits of Self-Expression

The product provides benefits to self-expression if it helps someone to convey who he is. Products and services that help people to express themselves will be something of value to them. The need to be respected, the need to be special and special is fulfilled through the products and services.
Here are the details of the benefits of self-expression of a product.
1. Delivering social status: more luxurious, more rich, more educated, more prestigious.
2. Demonstrate passion and expertise: show passion in a field and expertise, more visible to the expert.
3. Show courtesy: show respect to customs and propriety
4. shows the character: more elegant, more visible, more looking cool, more beautiful, more practical, more intelligent.
5. show his political attitude
6. show beauty, beauty, slimness.

That is three kind of benefit in advertising.

Objection Handling in Advertising

Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one.

Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More in the era of the explosion of advertising in mass media and social media era. The presence of advertisements is treated as a nuisance, and ad statements are responded with a ready attitude to deny super claims and feel the best of the advertised product. All the soy sauce tasted number one. Viewers so feel critical thinking, which may be all the number one ketchup.

Ads use news value too, such as actuality, personal acquaintance, closeness, humor, unique images, and attention. For facebook advertising, All this builds an informative and entertaining atmosphere and viewers do not feel instigated to buy the goods on offer. Audience resistance and the critical attitude are relaxed. It is two tricks to create mood relax that reduce objection. Usually, people call it soft selling. Soft selling have function to obljection handling.

Equalizes position

Equating their position with your position includes building closeness. Suppose, by saying, you are not alone, I am also, our fate is the same. So that they do not feel their problem is a disgrace. He also feels the advertiser is concerned with the problems he is feeling.

Talking about their problem

Talking about the problems they feel will attract attention. Moreover, the problem is annoying, they fear. It will be their daily attention and if they find the same problem and also the solution, they will experience the same will bring closure. That experience can be a similar problem, the experience of one group of religions, one Suppose it bothered to dry clothes during the rainy season. It was a close and compelling conversation.

The ad exploited fears include social embarrassment, loss of property, loss of social status and honor, loss of business reputation, loss of confidence, worries about his state of mind, loneliness, stress, moral pressure, family and office relationships pressing, the fall of business confidence.

Calling issues that are the same as their problems make their hearts beat and watch.

Attention Factor : Interest

Interest is attention factor. If someone talks to you about what is the matter for you, of course, you are interested in that conversation.  We can exploit this character on social media than mass media.

Facebook has a uniqueness in advertising rather than advertising in the mass media. Because Facebook allows for the selection of a limited target audience. Messages are restricted specifically to a group of audiences with certain specifications. We can target by geography or location, gender, age, interests, even behavior as recently traveled, and brand mobile phones.

What is the function of interest to attract attention? If we are called our identity, we will be more attentive. If there is something that mentions the special things about us, we will notice.

Called names, we will pay more attention. If anyone mentions our other situation, a special situation, yes, people will be easily attracted.

When I buy a phone with a certain brand, there is a special cover ad handphone brand I have. Apparently, I became the target of her ad. I am interested in. If there is a postal message on facebook that approaches our special features: religion, age, activities, interests, etc., we will be interested. So the Facebook feature that allows audience targeting is useful for tailoring messages to the identity of the audiences.

Ads with such specific themes will be waste and inefficient if they are distributed to mass media that are expensive and reach many people. The mass media can not choose fewer audiences.

Hard selling ads can be accepted when it suits their needs or interest. The first is the intersection between the things they are interested in with what you want to say. After that just deliver what they say. Although they are not looking for advertising, they are seeking information, entertainment, education, if the advertising suit to their interest, they will be easy to accept.

Hard Selling in Social Media

Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe they do not know us but know our product category, so decided to buy our product because they have known similar products. To people who are already thirsty to buy this, ads that openly selling will not bother them, even meet their needs.

Hard selling ads expect to get people who are already or almost interested. Then encourage them to make a purchase.
What is hard selling? How to create a hard selling ad on facebook?
Hard selling is selling blatantly and pressing. Pressing with the lure, by explaining the bad consequences of not buying, and giving the impression of the scarcity of goods and time.

Hard selling is more frankly what the desired transaction is. For consumers who are ready to buy and do not have a long time, this kind of advertising is suitable.

Fanpage own business contains a combination of smooth promotions and blatant promotions. Paying Facebook ads are still dominated by bright advertisements, not shy ads. (Hmm … the soft-selling ads are so ugly if the name is a shy advertisement if we call a shameless ad it’s good, but the impact, hard selling is not shameless). If we continue to do hard selling in fanpage and in personal status, few people are interested in following us. Even bothered by our presence. If soft selling continues, they can not know that we are selling. Then do not contact us when we need it.

How does hard-selling advertising work? Hard selling ads using AIDA formula completely, unlike soft-selling. Hard selling ads attract Attention, arouse interest by showing problems, generate interest by frightening the risks of not following your offer, or the benefits of following your offer, and action suggestions, what to do next, whether click basket, link Whatsapp or fill out the form.
There is a problem with the solicitation. The ads are very much outstanding. All invited to buy the product. Viewers read view and watch ads with suspicious thoughts and rejections.