marketing Archives - Business Development

Fall of Madison Avenue and Rise of Digital Marketing

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass.

Madison Avenue was a trading city in America in the 19th century, after the first world war. Then the city grows into a cluster or center of the advertising industry in America in the 20th century.

This advertising cluster is only temporarily depressed era during the first and second world wars. As the war ends, the industry grows larger again. After that, the area is also known as the heart of world advertising. which was once glorious in the 1920s – 1990s.

The triumph of Madison Avenue 20-40 and 1950-1990. After that, its role was replaced by advertising on the internet. Client orders decreased. Complain about more and more ad performance.

The Rise of Digital Marketing

On the other side, the adoption or use of the internet is getting more and more in the market. so that many advertisers follow the shift. Advertising was developed in social media and the internet.

At the end of 2000, there had been doubts about the power of the internet. The internet is considered a bubble. Big but no value. But along with the improvements in information technology, the Internet creates smart advertising. Advertising show only for an audience who have interest. It creates a smarter of advertising ads, that understand audience interest.

That is the convergence of marketing and information technology. Marketing work involves a lot of information technology, not just promotion aspect. Information technology is also involved in the process of marketing strategy. Marketing strategies such as segmentation, targeting, and positioning testing involve big data and algorithms. Facebook and Google provide the segmentation mapping with the technology.

Value positioning process also involves information technology. Information technology plays a role in providing data about real-time market trends. Information technology also provides an opportunity for testing market responses. Thus the process of determining the marketing strategy with the support of information technology has advantages. The advantages are suitability is more up to date with market trends and testing.

Marketing tactics that are marketing mix also involve information technology. Products are made by weighing the market tastes conveyed by information technology. product designing activities, price determination, distribution and promotion determination are decided by considering market information provided by information technology.

Measuring the success of marketing programs also involves information technology. With the support of information technology, faster market reactions are identified. The types of reactions are richer and faster than those without information technology.

The marketer needs metrics for program optimization. The initial plan was not always efficient and effective. By measuring the results of marketing programs, it can be known which programs are running well and which are not. Thus the marketer can do the optimization.

The Change of Advertising Character

But now IT offers more value in business, especially marketing. IT offers to create the effective and efficient marketing. Thus a marketing program cannot compete with an IT-based marketing program. The marketing center shifts, from Madison Avenue to disseminated to many places.

The change is not just a media shift, but a shift in marketing and advertising traits. The ads designed by Madison Avenue are intriguing, intelligent and creative ads. But now viewers have a choice to deny it. On television, viewers have a remote control. On the internet, people are free to skip the ads. This is the end of interruption advertising.

Digital marketing has specific characteristics. It is interactive, so no interruption advertising. DIgital marketer embeds their commercial goal in an educative, informative and entertaining message.

Now marketers need to know IT in order to use it to make marketing decisions. IT people also need to know marketing to be able to see IT in a business perspective, not just it’s amazing. Without knowing the business aspect, IT can get stuck on scattering IT programs without added value to the business.

An Easy Template based Copywriting

This is an easy template based copywriting that is helpful. It helps you as an internet marketer to do our task is to sell. So we must have so compelling copywriting that make you rich. If you have no time to learn copywriting and read the book because it spends too much time, read this article. This article will tell you concerning how to formulate advertisement statement that sells by using template-based copywriting. This template copywriting aid you immediately form copywriting. It is the fourth list of template copywriting. It is the template:

How can [your product] make [benefit]

This template shows benefit for your targeted audience. That is captivating expressions because relevant benefit sells itself. Especially that is match with their dream and reduce their pain and their problem.

It is better also, in social media advertising to efficient budget by the target for laser market. It decreases the cost of advertising, it is useful to address this advertising message to a laser targeted segment. Social media footprint audience profile based on geographic, demographic, interest, and behavior. It includes data that audience on social media didn’t tell or writing in form but automatically tracked because they use GPS, a motion of touchscreen on the handphone. In Facebook ads, you can take it in audience insight. Go here https://web.facebook.com/ads/audience_insights to get audience insight.

In mass media advertising, we have the option to narrow a targeted market. The template talks about the solution. That is seduction. Persuasive word offers a solution and benefit that products promise if customer segment using products.

Identify Benefit

To seduce them, identity benefit that most important for them. Research audience segment. Imagine their venture and task. Their pain and their happiness and hope. Then what is their difficult problem that painful and spends their energy? So, what is waste their time t? That is their difficulty, that you can suggest a solution to reduce their pain problem.

Tweak Template Copywriting
You can tweak the template to suit your products and target segment.

The first example, How can this food make your dog healthier

Second, How can this software make accountant do easier.

Third, How can this software drive more customer

Fourth, How can this software make writing faster

Sixth, How can this rod make fishing more fun

Seventh, How can this book make teaching easier

Eighth, How can this toy make your children smarter.

The critical point in the template is identified benefit that matter for them. If your benefit that you offer didnt match with their dream, they aren’t interested.

Copywriting Brief Template That Sell

We often need Copywriting Brief Template to create ads copy on social media, especially in Facebook ads. Audience attention is short, so we need to create strong, persuasive and short copywriting. As a sole marketer or business owner, our task is to sell our service or products. That is why we need so powerful brief copywriting that sell. If you have no budget and time to read the book or hire an advertising agency, I show you a solution for free. Tweak brief this copywriting for your product. So, in this essay, we will explain you about how to generate advertisement word that persuasive by utilizing template copywriting. This template copywriting guide you instantly perform advertising on social media. It is the Third list of template copywriting. See the earlier copywriting template article here.

Do [ChallengingTask] better

This template reveals your targeted audience problems and challenging task. That is why the template is powerful because relevant to their task. Every market segment have has a concern about their job. Especially job or task that has to do and make them worry.

To minimize the cost of advertising, it is better to send these ads to a laser targeted market segment. Social media like Facebook, Linkedin, twitter, track aggregate audience profile based on geographic, demographic, interest, and behavior. It includes information that audience on Facebook didn’t tell but automatically tracked because they use GPS, and they control keyword and mouse on facebook.

The copywriting short template talks about their job. Most important job and more urgent job, more persuasive. That is an influence. The powerful message suggests and promises a better situation if they consume the products that they offer.

Identify Important Job

If you identify the market segment, visualize their obligation, role, activity, and task. Then what is their obstacle that they care and important for them? What is their reaction? So, what is spend their energy? That is their important job, that you can offer a better tool to help outsmart their performance.

Tweak Template Brief Copywriting

You can tweak the template brief copywriting to suit your commodities and target market.

If your market is a dog lover, Train your dog better

Your market is the accountant, Say, Calculate money smarter and faster.

If your market is a small business. Scale up your business bigger

Next, your market is the writer. Write smarter with this artificial intelligent

Then if your market fisher, Get fish more

The template is powerful if you found the most relevant task and the most important job that most matter. Especially, they have the obstacle with that job. If not, your copy is not powerful.

Sales Copywriting Headline That You Can Copy

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells by using template copywriting. This template copywriting help you quickly create copywriting. It is the second list of template copywriting. See the previous copywriting article here.

[Painful Problem]? We have Solution

This template shows your targeted audience problems. That is magnetic words because your market has a concern about their problem. Especially problem that painful for a narrow market. To reduces the cost of marketing, it is better to send this message to a narrowly targeted market segment. Facebook trace audience profile based on geographic, demographic, interest, and behavior. It includes information that audience on Facebook didn’t tell but automatically tracked because they use GPS, and they control keyword and mouse on facebook. In Facebook ads, you can get it in audience insight. In mass media advertising, you only can choose audience by type of magazine or newspaper. Not so specific niche, so it is expensive. You can add your audience, maybe: Nebraska, student dog lover, cat lover, accountant, Muslim, Christian, Jews, bird lover, teenager, a teenager that fall in love, et cetera.

The template talks about the solution. That is seduction. Persuasive word offers a solution that products promise if customer segment using products.

Identify Problem

If you choose audience segment, imagine their activity and task. Then what is their problem that painful and consume their energy. So, what is consume their time and make them wake up in the night? That is their problem, that you can offer a solution to reduce their painful problem.

Tweak Template Copywriting

You can tweak the template to suit your products and target segment.

The first example, Your dog sick? We can heal it

Second, Too much busy job in accounting? We have solution to make it easier.

Third, Small profit? We can scale up your business

Fourth, Too many time to writing? we have solution

Sixth, You didn’t get fish? We have solution

Seventh, Too busy to create rapport? We have solution

Eighth, Your child’s toys is not creative? we have a solution.

Then, the sale copywriting headline template hide assumption that products solve the problem that customer has. So, No evidence in that statement that proves. If you have critically thought, you ask the question, is it correct that your products solve the problem that customer has? That is criticizing and intriguing. That is not my job, I already show you Sales Copywriting Headline That You Can Copy.

Another Sales Copywriting Headline that You can Tweak

The best (audience/profession) need the best (insert product)
That Monday feeling. (insert photo) (hashtags)
(number)
reason your (common product) sucks (and how to make it the best)
here’s what (credible authority) uses to (insert task) by (insert percentage)
what’s going on at (insert your company) today?
before, (insert person) couldn’t do (insert task/achievement). Now, with (product), s/he can
How you’ll feel when you (do something)(insert customer testimonial) (insert customer photo)
Short on time? Get (product)
How did (your company) achieve (insert achievement) with (insert something unexpected)?
(insert audience) often struggle with (insert task). Here’s how (insert product) Turn (insert task) from failure to success
We spotted (insert your product) in the wild! (insert photo)
Your face when you register for (event). (insert photo)
We had a problem with (insert problem). So, we solved it with (insert product). Could this work for you, too?
(task) used to be a pain. Then come (product/service/feature)
Nothing is (insert commonly held belief)
what’s your top (insert task) tip?
Here at (insert company), we’re doing (insert task) better with (insert partner product/company)
Be the best at (insert task) with this (insert content type) from (insert source)
The best (product) for (task) isn’t what you think
(influencer) said, (insert quote). Here’s how to do it.
You don’t need (item/resource) to
Still doing (insert task) the old way?
There’s bound to be a (something desirable) for you
Don’t let (problem) get in your way
What make (insert your company) the best (insert company type) in the (insert industry)?
(insert task) + (product) = result
what if you could (get something desirable) while (getting something desirable)?
do (insert task) better with these (insert number) tips
(insert percentage) of (insert audience) use (insert product) to (insert task)
more (insert benefit). Be one of them
Turns out (something desirable) is actually (something humorous)
(task) is tough. Then come (product). Now, it’s (adjective)
When (task) goes wrong, the best (audience) use (product)
How can man better with a t-shirt
How can (your product) make d4 easier?
No one thought (insert person/customer) could do (task). With (insert
product), they proved their doubters wrong
Who needs (object/resource) when you have (product)?
how does (company)’s team (task)? We’re glad you asked
Stop struggling. Start succeeding. This post shows you how. (link)
Love (product/hobby/trend/etc)? Then you’ll love this. (photos)
How can (audience) do (task) better? The answer starts (product)
Shout out to (insert follower handle) for this awesome
pict! (photos)
we struggled to (insert task). Then (product) changes everything.
That feeling when (insert action/situation)
do (insert task) better
what happened when (company) ditched (tactic) for (tactic)?
How does (company) do (task) with (insert third-party product)?
the old way: (insert outdated tactic). The better way: (insert new tactic)
Great news! You can now (insert action) with (insert product)
no more (insert problem). Say hello to (insert product).
Here’s one way to get the job done. (photo)
Have you noticed anything different about
Where’s the best (location) for (task/interest)?
how we increase our (insert metric) by (percentage) with (insert something expectation)
here’s how we (insert achievement) (and you can too)
let’s be honest: no one has enough time to (do something). Smart (insert audience description) do this.
Say goodbye to (insert problem)
what’s your favorite (your product) feature
How many of these tips have you tried? (insert
url)
Here’s why you don’t need a (commonly held belief)
(problem) sucks. (your product) doesn’t
Later, (insert problem). (insert photos)
How did (company) grow (metric) by (insert percentage)? The answer might surprise you
your (task) could be this easy, too. (include photo of completed task)
What’s your favorite (insert tactic/ product)
(insert achievement) in just (insert length of time)
want to (experience something desirable)? Here is the (way to get it)
We’ve got the inside scoop on (breaking news)
(do something) to (get something desirable)
Could you (task) better with (product)?
What make (your company) the best place to work? Ask (insert employee): (testimonial)
Are you (doing something) like you should be?
Our friends at (insert partner company) just (insert achievement)
time’s running out! Sign up for (insert event) by (insert date).
Wish you were here? (insert photo of location)
Could using (insert products) to (insert task) improve (insert metric)
The old way: doing (insert task) by (insert action). The new way? (insert product)