benefit

Benefit in Advertising

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation. Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them. Pleasure …

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history of advertising

Think Forward Through Learning History of Advertising

Specific advertising techniques or persuasion are not lasting or always work. That is learning point from the history of advertising in America. Even though they are not at all discarded, enriched with new strategies. There is competition among advertisers that often make some technique saturated. The audience also has experience, sometimes bad. So it makes them …

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