Where is the position of advertising in the canvas business model? It is on the channel. The position of the ad in a business model is part of the promotion, while the promotion is part of the channel.
His job is to communicate about brands, show credibility, introduce products and seduce people to buy products. This ad assignment should not be done in a single ad. Sometimes there are ads that only show that their brand has credibility, trust and is committed to being honest and offering good ones.
For example, the ad invites the target market to pray for us to succeed in achieving our goals. Then there is a small brand name below, the name of the product or company name, or the name of the web. Sometimes there are at once introduced the brand and seducing the target market to buy the product.
Often, businessman thinks that he produce then he promotes in the advertising, includes facebook. If he fails to sell, he thinks that facebook wrong. That is the wrong conclusion, or not always that is the correct conclusion. Not enough evidence to conclude like that. Products can not fit customer profile, so whatever quality and persuading our ads, it can not sell.
If products are fit to customer hope, need and avoid fear, if ads also seduce, but no selling. What is wrong? Maybe we wrong perception of customer profile. So we need research and update about the customer profile. Our perception is not reality, that is a map that we create that may be wrong?
We can research our customer profile with audience insight on Facebook. In audience insight we can filter people by geographic, demographic, psychographic, and activity. Then we can see what fanpage that they like. Fanpage that they like signs to discover their need, hope, fear, and expectation.