Value Proposition Component that Must to Consider

adminFebruary 20, 2017
Value Proposition Component is the factor or partner that have a big impact to value proposition.  They are also communicate value to the customer. Usually, people think that marketer is promotion guy. A person who produces is not a marketer. That is wrong. The marketer is every one that sends the message to a target market by […]

Marketing as Soul or Component

adminFebruary 15, 2017
Marketing as soul means everyone is a marketer in their roles. Advertising also a marketer but not the only one. It is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, […]

Hard Selling Advertising, is it relevant?

adminFebruary 8, 2017
Hard selling advertising is ads that drive sales transactions. Not in covert, but in overt. It show that they want to sell goods clearly. The ads suggest buying the product with add to cart button. The advertising blatantly telling about the benefits of the product and asking people to buy, sometimes a little force, by […]

Advertising Goal Not Always for Conversion

adminJanuary 25, 2017
Advertising goal is conversion but they do in several steps. Lucky is not always happened. Therefore, ads slowly lead the target market step by step. Starting from introducing brands to build trust and recognition, then followed by delivering product benefits to encourage sales transactions. Here are the levels of targets the ad wants to achieve. […]

Advertising In Social Media and their Characteristic

adminJanuary 20, 2017
Advertising In Social Media has interactive and informed decision. What is the function of advertising? Eh. Wait a minute. Why discuss ad functionality while we can create ads by modifying other people’s ads? Other people’s ads have their own targets. Their target can be the same as our target, can also be different with our target. If […]

Advertising In Digital Age is More Personal

adminJanuary 15, 2017
Advertising In Digital Age is different than advertising in mass media. So different, so we need to redefine advertising. What is the advertisement? I get the feeling that the meaning of publicizing ads or advertisement is as yet old, as yet promoting in the press era. Investigate this. The ads as indicated by Philip (Kotler, […]

Advertising Function in Marketing

adminJanuary 12, 2017
Advertising Function in Marketing is manifold. It is not always to sell. There are several different goals. So what’s the different goal of ads for? Can we activate soft selling and hard selling for each of goal in facebook ads? The point is, in the consideration and conversion field, Facebook selects the audience. In the consideration field, […]

Advertising Role In Society, Not Only Words

adminJanuary 9, 2017
Advertising Role In Society is important topics. Without knowing their role and power, we can think that advertising is only words. In the previous article, I said that language is power. Ads also power because it is language. Language, including promotions containing words, pictures, and recordings, is an extremely powerful apparatus for human control. Dialect […]

Language Role In Society is Amazing

adminJanuary 8, 2017
Language Role In Society is very powerful. It is familiar but wonderful to control society Need to motivate another one to do what you need? Need to surge cash by urging individuals to spend for you? Do you need to explode your selling? It is an old inquiry that remaining parts and stays pertinent today […]