Ads and Internal Factor of Attention

adminMay 18, 2017
Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black suit. The two men quarreled and fought in front of them a gathering of psychologists […]

Example of Value Proposition

adminMay 16, 2017
Several websites have an article about an example of value proposition, for example, wordstream.  Uber is the smartest way to get around. That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It doest follows this formula. That is: Our [products and service] help [customer segment] who want […]

This Small Step Help Us Create Big Impact Offer

adminMay 14, 2017
The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation of customer segment. Often we just produce. Then promotion. We can succeed with that method, but something we can be stuck because […]

Beyond Surface of Phenomenon

adminMay 13, 2017
There is something wonderful behind what we see, what we hear and what we taste. We often claim judgment, “building is green”, “building is high”, “beautiful home”, ” evil conduct”, “so much money”  et cetera. Some of them are physical and sensory judgment. Some of them are mathematic judgment. Some of them are ethic judgment. […]

Life is Flame

adminMay 13, 2017
Javanese have a proverb : urip itu urup. It mean life is flame. Flame is light. What is it mean? It is mean that life has meaning, full meaningful life if we contribute benefit to another people. The wonder is that is expressed in short word and let us think. Let us think and ask the question what it […]

Important Factor to Persuade

adminApril 8, 2017
How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and what the seductive person does. How the target market reaches the purchase decision. From the side of the seduced party, people are seduced and reached […]

Similarity of Godfather Vs Ads

adminMarch 29, 2017
In one of the scenarios of the movie God Father, famous singer Johnny Fontane said that his career has a problem to Godfather, Fontane said he was rejected for the lead film by movie studio director Jack Woltz, though the role most suited him. It can be maintained his career. Fontane says there is no way […]

How Ads Persuade Us

adminMarch 20, 2017
How does advertising seduce? Ads seduce as people influence others, attract attention, arouse their desires, tell them how to satisfy their needs, show benefits when following your advice, and risk not following your advice. American advertising makes the acronym of how ads woo the target market, known as A.I.D.A (Attention, Interest, Desire, Action) Attract Attention […]

Social Media ads more efective if consider media character

adminMarch 15, 2017
Don’t just plug your print media ads into Facebook ads. That is using Facebook ads and without using facebook ads feature. So consider character and feature of facebook ads character. Character Facebook # 1: Audience Reaction can be quickly identified The viewer’s reaction to Ads on Facebook is instantaneous. While the reaction of mass media viewers […]

Impact Social Media Character for Ads

adminMarch 8, 2017
Important to know the characteristics of social media facebook, in order to optimize the ability of Facebook for advertising purposes. Facebook advertising is not like moving mass media advertising into the Facebook channel because it means not exploiting the power of Facebook. Advertising in the mass media is to compose advertisements, after previous market research, […]