Create Value Proposition  Video Script

Create Value Proposition  Video Script is important to make advertising more persuasive. The value proposition can help to inspire us to create the persuasive advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of the value proposition.  Value proposition formula is like this: Our [products and service] help [customer segment] who want to [job to be done]by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

So we can fill the blank advertisement video script like below.

Imagine  [you solve solution]?  Check out [products and service], because this [type of products] enable [customer segment] to get [benefit]. [company] solve [customer problem] by [how products work].

Reasonable? Let’s zoom it. [the first process of products] [the second process of products], [the third process of products], [final step that leads benefit]

Ready to action?  Click here.

Okay. we will try to apply that to Uber

Uber help citizen in the city who want to mobile in the city by reducing price and time and increasing convenience rest, unlike the previous taxi.

Imagine you can go anywhere in your city for your career and family, and no traffic jam.  Check out Uber, because this mode of transportation reducing the time and also price and increasing convenience rest, without any confusion about a route.

Reasonable? Let see. First, you just open Uber application and order a taxi. Second, near taxi comes to you. Third, You can go anywhere.

Ready to order? Click Uber.

Hmm… I am not an agent of uber. That is just example that if we formulate value proposition clearly, we more easy to create the advertisement. Yes, the ads are too usual. You can create another language and expression. Because to get attention ads has to new, beautiful, and not cliche.

Cliche does not make attention. Because they are boring. Is value proposition cliche? That is guidance for the businessman. If we convert to ads, we need another sign and language, creative language to express it.

That is how to Create Value Proposition  Video Script.

Attention Factor In Ads

Attention Factor In Ads is important to make ads sell and make ads cost efficient. Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black suit. The two men quarreled and fought in front of them a gathering of psychologists and scientists. There was a shot. Both escaped.

The forum leader asked the psychologists to tell what they had witnessed for the police investigation. forty scientists wrote the full report of the testimony.

Apparently, nobody presents a full report. Of the 40 scientists, only 6 are not wrong in mentioning facts. while 12 people did not mention 50 percent of the facts that occurred. only four people wrote that the black man was not wearing a hat. Her coat is said to be red, brown, black, blue, or colored like a hat.

Interest as Attention Factor In Ads

What is the meaning of this experiment? This experiment shows that same senses. But every one of scientist shows different  reports. It shows selective attention. What concerns us may not be the concern of others. And vice versa. There is a tendency we see what we want to see, hear what we want to hear. This difference of attention arises from our internal motivation or situation, not because of the outside factors.

What is it mean for ads? It means that it is better for ads to make an adjustment to the interest of target market or segment. The interest of audience is one of attention factor In Ads. In the social media ads, that can deliver ads to a specific audience, we can make an adjustment the message that most relevant to them. If we said about most specific information about them, it is, of course, can grasp their attention. For example, their name, their problem, their property, their profession, their hobby.  If we want to grasp their attention in the social media ads, we can target very specific segment and create a more personal message for them.

Uber Value Proposition

Uber Value Proposition is a great and interesting offer, then the market has good response. Based on wordstream  uber is one of the best value proposition. Uber tagline is the smartest way to get around.

That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It does follow this formula. That is: Our [products and service] help [customer segment] who want to [job to be done]by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

That is a slogan, short version of offering but not complete. Just to attract people to learn more.

List of Uber Value Proposition

We just think and imagine their value proposition.

  • One touch and a car comes directly to you

This is possible because Uber has many members. If  customer calls by application, nearest member of uber can quickly come to the customer. That is different than previous taxi method that, customer call, then explain where customer waiting. That consumes time and energy.

  • Your driver knows exactly where to go

Uber driver also knows where the customer wants to go without question because customer set it in the application. So the customer is not necessary to explain where to go to driver, the customer feels safe and enjoy.

  • Payment is completely cashless

Uber reduce customer pain about a driver that confuse about where our customer wants to go.  Uber reduce customer pain about price. A customer can pay with PayPal credit card, so if a customer has no cash in hand, he can pay with credit card in the application.

If we reformulate Uber value proposition, we can say: Uber help citizen in the city who want to mobile in the city by reducing price and time and increasing convenience rest, unlike the previous taxi.

It is important to formulate value proposition. High tech business is nothing if they didn’t offer better value than a previous business model.

Small Step Big Leap

Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why.

The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation of customer segment. Often we just produce. Then promotion. We can succeed with that method, but something we can be stuck because the offering is not fit with customer need and expectation.

Another missing thing is the value of your products. It is not just your product but, the benefit of your products. We have to aware to benefit to a customer because it can help us find insight to improve our products and feature and also we ready to answer, why customer buy from us.

Value Proposition as Small Step Big Leap

We can fix the missing by creating the value proposition. Strategizer creates a formula that helps us to create a value proposition. It is useful to attract the customer. It is useful to improve our products. It is useful to make fit products and customer.

value proposition is a positioning statement that state benefit we offer to the customer in uniquely well. It describes your target segment, the problem you solve by-products and service, and why choose us.” Positioning is what customer think about our company. Position your business the way that it is already seen in your prospects mind.

Value proposition have component: benefit for the customer. It helps the customer to do their job. It also makes the customer happy, and reduce or avoid pain.

That is: Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

The company’s value proposition is company concept that helps to improve products, improve message in a promotion. Without value proposition, you don’t know how wonderful your company. That is Small Step Big Leap.