The advertiser as a marketer is not just a writer and make an image of ads that offer a product only. As a marketer, ad builders try to match messages to a target market situation.
If the advertiser is an outsourcing, who refuse to research the target market because it spends cost, so it is the company’s job to understand and study the target market, in order for the products and messages on the advertisement to be accepted by the target market. If not, they can sell, because products and message of ads do not match with the need of the customer.
Ensuring that products are accepted by the market is the main business of the business. If the product has not been received he should strive to be accepted by continuing to study the needs of the target market. Because if an offer continues to be unacceptable and there is no transaction, there is no income to cover the costs incurred in providing the service. Business cannot continue. People can continue to provide their bids and bear the costs that arise, but not forever. He remains with the hope that one day his offer is accepted.
The offer is accepted if it fits the needs and wants of the target market. If the offer is right, but it is not accepted by the market, maybe our assumption about the target market is not right, or the message is not fitting.
In marketing, profile, characteristics or characteristics of the market, it is translated into geography, demography, psychography, and behavior. The benefit of this grouping is the efficiency of marketing work. Marketing work that includes promotions and distributions will be extravagant if directed to everyone. The budget and the time it takes to become infinite. But if there are marketing targets, there are savings, time and money. If the target market receives its offer, that’s what most businesses expect. The transaction happened smoothly. That is one of the reasons why businesses and marketing learn about market groupings and target markets.
Businesses typically choose target markets that they can serve and can afford to pay for their services. Without these two things, a business can not survive.
Knowledge of target markets is also important in formulating product or value offerings. From geographic, demographic, psychographic and behavioral characteristics, marketers identify the needs, wants and expectations of the target market. Then with that knowledge, they try to formulate the appropriate service.