How does advertising seduce? Ads seduce as people influence others, attract attention, arouse their desires, tell them how to satisfy their needs, show benefits when following your advice, and risk not following your advice. American advertising makes the acronym of how ads woo the target market, known as A.I.D.A (Attention, Interest, Desire, Action)
The ads attract attention by composing interesting headlines and images. Titles and images should absorb the attention of the viewers. Product description can be included in the title and image, but often not contained in the title and image.
If it does not pull on headlines and images, other ad components will not be read, so the ad will not succeed in reaching the targets obtained from the ad.
How are the titles and images interesting?
In addition to attracting attention, the ads convey the reason why audiences need to keep up with all the messages contained in the ads. Ads deliver benefits to them, so they’ll keep seeing and reading ads.
After generating interest, ads offer offers and show benefits and that the offer is right for them. Ads are trying to convey a lucrative offer that fits their circumstances and can not be denied. Ads show the pleasure of having a product, or by highlighting the benefits of the product and the risk of not having a product. Ads state that the product is the solution to the problem that the target market has.
Furthermore, after confirming the importance of the offer for them, advertising provides information on what action should be done. The action can click the purchase basket, click WhatsApp link, click the message, call the phone number, visit a place, download the free book, fill out the form, click the website. This action is the expected response from ad creation. Why not just click basket or purchase. The market that is already hungry to buy the product is not always there. Sometimes they are half-thirsty. Those herded identified raised his thirst first, to then be offered an irrefutable offer.
This chapter tells about the foundations of advertising, including ads on Facebook. What to do with the title of this book is how easy steps to make Facebook ads that sell?. Should not we be able to copy other people’s good ads and modify them?
To be able to mimic other people’s ads and modify them should be able to assess whether the ads are good and in accordance with the purpose of your ad. This chapter explains what a great ad is, so we can judge another ad and learn from it. Good is not judged by its beauty but from its function, that is the ablest to seduce, or step by step approaching sales transaction. A step-by-step advertisement removes the target market objections to our offer.
In addition, we also need to understand the unique facebook character that is important for the purpose of advertising. On Facebook, feedback can be obtained immediately, so ads can use this ability to refine and customize the existing ads to achieve the goal, which encourages them to accept our offer.
On Facebook, we can make a lot of ads for one fare. We can pay Rp. 10,000 contains 10 ads for one group of audiences, then in one day check, which ad offers they can not resist.