Funnel in marketing is great ideas.
These ideas break our mind block and stuck when we want to If you market our products.
Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.
Common people may say “No sales is no result”.
Is it correct?
If we think it is correct we make the mental block that impedes us to view big opportunities.
What opportunities that they can not see?
People that not buy, but interest to buy in another time. People that not buy but have the small objection. People that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.
Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.
If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.
What is meaning funnel in marketing?
E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase
If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.
If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.