Example of Value Proposition

admin May 16, 2017
4

Several websites have an article about an example of value proposition, for example, wordstream.  Uber is the smartest way to get around.

That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It doest follows this formula. That is: Our [products and service] help [customer segment] who want to [job to be done]by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

That is a slogan, short version of offering but not complete. Just to attract people to learn more.

We just think and imagine their value proposition.

  • One tap and a car comes directly to you

This is possible because Uber has many members. If  customer calls by application, nearest member of uber can quickly come to the customer. That is different than previous taxi method that, customer call, then explain where customer waiting. That consumes time and energy.

  • Your driver knows exactly where to go

Uber driver also knows about where the customer wants to go without question because customer set it in the application. So the customer is not necessary to explain where to go to driver, the customer feels safe and enjoy.

  • Payment is completely cashless

Uber reduce customer pain about a driver that confuse about where our customer wants to go.  Uber reduce customer pain about price. A customer can pay with PayPal credit card, so if a customer has no cash in hand, he can pay with credit card in the application.

If we reformulate Uber value proposition, we can say: Uber help citizen in the city who want to mobile in the city by reducing price and time and increasing convenience rest, unlike the previous taxi.

It is important to formulate value proposition. High tech business is nothing if they didn’t offer better value than a previous business model.

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