Advertising is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, it’s a medium for information, a message for a single purpose: to sell). Sell in English means two: selling and seducing to drive sales. If we mean the meaning of sell that means sales, we are consumed Ogilvy seduction to accept merchandise, which is making advertising. Ads are one of the teams. If in football, the ad is an attacker (striker). Attackers are important but do not expect to succeed in their own work. Ads are important but do not expect to work alone in seeking ongoing sales. There are other factors that together work for that purpose. The ‘speak’ or deliver the message to the target market is not just advertising. Product ‘talk’. Price ‘talk’. Location ‘talk’. ‘Speaking’ service. Experience of ‘talking’. They speak their own language, and the target market understands.
Advertising is part of marketing. According to Hermawan Kartajaya, founder of a MarkPlus marketing firm, marketing is the idea and program of achieving sustainable satisfaction for customers, employees, and key partners. Customers are satisfied with getting useful goods and services. Employees are satisfied with earning and working comfortably and meaningfully. The supporters are satisfied with the benefit and meaningful work.
Marketing is not a member of an organization’s body, but an organizational spirit. Everyone inside the organization is a marketer. Ads are also marketers. Advertising is an effort to deliver a message, seduce to lead the market segment to make a purchase. Thus satisfied customers, employees and key partners are also satisfied because there is income. The other components are also marketers.
Alex Osterwalder, from strateyzer.com, put together a business model canvas (Business Model Canvas). The business model best describes the complete and simple components of a business entity. That component is the product’s value proposition, the market segment, then the component that links the two, the customer relationship, the channel. Further supporters of the value offer are key partners, key activities, key resources, and costs and revenues. All components participate in the creation of value bids and ‘talk’ or deliver messages to market segments.