Uber Value Proposition

Uber Value Proposition is a great and interesting offer, then the market has good response. Based on wordstream  uber is one of the best value proposition. Uber tagline is the smartest way to get around.

That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It does follow this formula. That is: Our [products and service] help [customer segment] who want to [job to be done]by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

That is a slogan, short version of offering but not complete. Just to attract people to learn more.

List of Uber Value Proposition

We just think and imagine their value proposition.

  • One touch and a car comes directly to you

This is possible because Uber has many members. If  customer calls by application, nearest member of uber can quickly come to the customer. That is different than previous taxi method that, customer call, then explain where customer waiting. That consumes time and energy.

  • Your driver knows exactly where to go

Uber driver also knows where the customer wants to go without question because customer set it in the application. So the customer is not necessary to explain where to go to driver, the customer feels safe and enjoy.

  • Payment is completely cashless

Uber reduce customer pain about a driver that confuse about where our customer wants to go.  Uber reduce customer pain about price. A customer can pay with PayPal credit card, so if a customer has no cash in hand, he can pay with credit card in the application.

If we reformulate Uber value proposition, we can say: Uber help citizen in the city who want to mobile in the city by reducing price and time and increasing convenience rest, unlike the previous taxi.

It is important to formulate value proposition. High tech business is nothing if they didn’t offer better value than a previous business model.

Small Step Big Leap

Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why.

The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation of customer segment. Often we just produce. Then promotion. We can succeed with that method, but something we can be stuck because the offering is not fit with customer need and expectation.

Another missing thing is the value of your products. It is not just your product but, the benefit of your products. We have to aware to benefit to a customer because it can help us find insight to improve our products and feature and also we ready to answer, why customer buy from us.

Value Proposition as Small Step Big Leap

We can fix the missing by creating the value proposition. Strategizer creates a formula that helps us to create a value proposition. It is useful to attract the customer. It is useful to improve our products. It is useful to make fit products and customer.

value proposition is a positioning statement that state benefit we offer to the customer in uniquely well. It describes your target segment, the problem you solve by-products and service, and why choose us.” Positioning is what customer think about our company. Position your business the way that it is already seen in your prospects mind.

Value proposition have component: benefit for the customer. It helps the customer to do their job. It also makes the customer happy, and reduce or avoid pain.

That is: Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

The company’s value proposition is company concept that helps to improve products, improve message in a promotion. Without value proposition, you don’t know how wonderful your company. That is Small Step Big Leap.