Unbounce Value Preposition statement

Unbounce Value Proposition statement has an interesting simple value proposition that we can learn. Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.”

This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new products to relieve their pain.

But that is not a complete value proposition. Complete value proposition offer to solving their job without pain and get more gain, in a different way to choose our products and also offer our job.

Unbounce Value Proposition Offer Copywriting in Landing Pages

Unbounce offering is not high technology. Every one who can create a website can do. But many people need it, because they have needed a landing page to facilitate their business, but they can not create website and landing page. Unbounce does not offer just information technology, but information technology plus copywriting format to sell their products.

So, Unbounce offer hard selling in the simple format for non-geek IT without complicated and depend on geek IT and in an easy way and also the persuasive way.

For the non-IT person, unbounce is a solution, easy solution for their problem. They need persuasive offering in online. But they don’t have a skill for IT to create a landing page. Create landing page by creating a website and also create landing page format create the icon and writing persuasive copywriting is difficult. Unbounce makes it easy by combination website and template plus copywriting and also icon and supporting design and symbol. If we make own, it consumes many times, consumes more money,  and we are not sure, it is good or bad. But unbounce create this product and service.

Unbounce Value Proposition for me inspires me that business is not always greater technology.  Low technology is enough if we solve the customer problem. high technology is not enough  if cannot fill the customer

 

 

Ikigai Japanese Secret that we must learn

Ikigai Japanese Secret can answer the question, How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier.

What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is the reason for being of yourself and myself. If you find your Ikigai, you will happy, satisfaction and meaning of life.  Wawww…The good news is whatever dark situation that happened to us we can have Iikigai and happy living. We happy because we have a goal in mind.

Ikigai Japanese Secret lay on the question

How to find the reason for being our self?  ask the question to our self:

  • what something, activities or someone that we love?
  • what are you good at? it is your expert, your achievement, and your ability, your good ethics and so on.
  • What does the world need from you? What do you have that is important to the world? Yes, we need to feel that the world need us. So advert that say, I need You is very persuading. It is famous ads in America.
  • What can you get paid for? Yes, we need to be paid to live. Most people think about this without considering the previous question, so their life is sad. Not happy.

To be a better living, we have to make balance the question. Our activity to get paid has to based on something that we contribute to the world and our expectation. And also that is something that what we love.

So, don’t wait to be rich to be happy. You can happy now and also in the worst situation. We found our happiness love but without sacrifice our salary. We also found our salary without sacrifice our contribution to the world. That makes us found the meaning of life.

 

Funneling Marketing Ideas

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas.

These ideas break our mind block and stuck when we want to If you market our products.

Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.

Common people may say “No sales is no result”.

Is it correct?

If we think it is correct we make the mental block that impedes us to view big opportunities.

What opportunities that they can not see?

People that not buy, but interest to buy in another time. A customer that not buy but have the small objection. Prospects that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.

Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.

If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.

What is meaning funnel in marketing?

E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase

If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.

If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.

 

 

 

Lowerwisdom.com
Funnel

The Birth of Art

The birth of art can help us a sense of ” what is in it for us as human?”. In caves in southern France, Spain or Morocco, early humans who lived about 60,000 -10,000 years ago left scars on the walls of the caves that to modern humans was very beautiful. Amazing. There are scratches, palms, paintings, and sculptures. The scratches suggest that they are sensitive to shape and color and purpose.

Art give us sense of meaning of life. It is also element of Ikigai in japanese culture.

Why did they make such a thing? There is a theory that they do such things because they want to draw the animal that usually they hunt, they feel they will be better able to conquer the animals.

They make the works, not for an exhibition like modern people. According to a theory, they are fascinated by the beauty of nature and then express it in the form of paintings.

How do we know? We know by searching for primitive people who are still alive today, and lifestyle like them. They are close to nature. Also by studying the reaction of children up to the age of ten years. Also in our hearts are still living feelings, ancient dreams.

The universe is amazing, thrilling and sometimes frightening. Then by naming, nature becomes no longer scary. For example, there is a strange sound, we do not know what it is. We are confused, afraid, and heart pounding. Once we identify, we become no longer afraid.

They identify the animals. After identification the animal, they are not confusing. They do not think that strange object is like a ghost. That is important art for us. The birth of art gives us understanding important of art for us.

Early humans knew and explored the world and its surroundings, then gave it a name, drawing it so that it was understood, and there was another terrifying element of the world. In ancient times, new humans used sounds and sounds. They use oral language. Writing language came later.

The next question about art is, why art creation is different than original nature that we can see by our sense? That is a question.