Give free Marketing

Give free marketing is an irresistible offer.  This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives gimmick,  free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your products.

Give free Marketing as Reciprocity Factor of Persuasion

Reciprocity means that if there are people who do good to us, we also have the impulse to repay the good. In many situations, we tend to repay others. This reply does not have to give the same gift. The reply can be paying attention and listening to what we say and we want.

Reciprocity is one of factor persuasion that formulated by Dr. Robert Cialdini, author of the popular book Influence: The Psychology of Persuasion.

Giving is effective if done first, so he feels indebted. In advertising, this is done by giving free samples of products, free trial periods, giving attention, actively offering assistance as per their circumstances, that is one example of giving.
Giving does not have to be goods or services as well, giving discounts including granting.

The effect of giving not only affects those who receive the gift. Those who do not receive the gift also appreciate and then easily accept what you say. Family, friends and even friends are happy and will easily accept what you say.

Another factor of the effectiveness of giving is that giving is exclusive, not everyone can get gifts. He will be more and more indebted. Giving a discount will be more seductive if imbued, especially for you, especially for your group.

In addition, the goods provided are also exclusive, difficult to obtain elsewhere. He will feel honored, and feel indebted. Next, he will be easy to say yes what you say. Giving also encourages repayment if the one told you is not from an anonymous source.

Don’t Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products.

5 meaning of Don’t Sell Ice to an Eskimo

1. Do not sell items that people do not need

Some interpret the phrase message, never sell the product to people who do not need it. The Eskimo live on the ice, no additional ice. Selling ice to Eskimo people is a waste of time. Energy, cost, time spent in vain to sell goods to people who do not need.

2. It seems impossible, but it is possible. Play emotional needs.

The phrase gets a new interpretation. It may be selling ice to Eskimo people. How to sell ice to Eskimo people? The trick is, color it with red and blue. Tell Eskimo men, Eskimo girls like men with ice houses or blue igloos, because it looks macho. Tell Eskimo girls, Eskimo men like girls with red igloos, because they look feminine.

3. Research In the past, do not immediately consider it impossible

There is also a suggestion to conduct ethnographic studies, namely by living in Eskimo community. Learn how the Eskimos viewpoint looks at the ice. what is the grouping of ice names they make? According to research, there are 52 words about ice for Eskimo people. What for us is just one kind, for them, there are various kinds.
From their lives, find what kind of ice they need, and they are dizzy to get it. What a disappointment in their lives that can be solved with ice products. Make that kind of ice. Maybe the ice they need is ice for igloo bricks because it’s a hassle to make one by one brick.

4. Sell ice with a gimmick

Sell ice with extra prizes that interest them. Like a child who sometimes buys snacks not because they like snacks but like their presents, sell ice with interesting prizes, such as the presence of hot water. They need it for warmers.

5. Convey the Benefit

Say, I understand you should rest in this very bad cold room. I have a way, an igloo design to make a house much warmer. It is designed by ice bricks.

 

Present

Target Market Profiles That Inspire Value Proposition

Target Market Profiles data is easy to get in today interactive information age. By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How he does this, instead of viewing the segment, namely responsibilities, hopes, and fears.

Geographic, demographic, psychographic and behavioral profiles are not unnecessary. We need it. The profile lies behind obligations or job, hopes, and fears. The segment profile in the aspect of the obligations or jobs, hopes, and fears helps us to formulate their acceptable offer because it is something they need.

Geographic profiles, demographic profiles, psychographic and behavior profiles have implication or impact to their jobs, hopes, and fear.  Then jobs, hopes, and fear have a direct impact to value proposition.

Example of Using Target Market Profiles

For example, a mother who lives in Washington is a lawyer. She needs paper, fashion that makes her reputation is good. She also needs to promote her service. Shee needs to update information about the law. She has hope: to get the client, a good client. The client that pay good enough. She was afraid of lose her case.

You can create a media for her profile that update for her job also her responsibility to her as a mother. As a trader, You also can offer paper or office equipment. As a lawyer, you can help a information about the law. you can serve book, you can as a nurse for her children, you can offer breakfast meal. You can serve transportation, may be exclusive transportation. If her image is her priority, fashion has to luxury. Watch also a luxury.

Because she also has fear, you can offer how to win her case. More specific, especially relevant to her case, that is more helpful. If he has water gate case, for example, your offer of information about Watergate is relevant for her and important.

 

Facebook Algorithm 2018, How to Dealing With?

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”.

That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.

If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down.  Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.

How to deal with this facebook new algorithms 2018?

Create content that triggers engagement

Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment.  Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.

So, create content that triggers engagement for example:  useful, funny, and trigger curiosity.

From hard sell advertisement to soft and covert advertisement

People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.

Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness

Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.