Month: April 2018

Fall of Madison Avenue and Rise of Digital Marketing

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass.   Madison Avenue was a trading city in America in the 19th century, after the first world war. …

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Persuasive Copywriting Template

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our …

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Big Data, Cambridge Analytica and Democracy

In the big data era, it is important to learn from Cambridge Analytica and democracy problem. Just because you can, doesn’t mean you should. The New York Times write controversial news on March 17, 2018, about  Cambridge Analytica. The British political consulting firm uses 50 million Facebook users in 2014 for the campaign.  Right-wing donors to the firm for …

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