Target Market Profiles That Inspire to Create Value Proposition

adminJanuary 16, 2018
By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How he does this, instead of viewing the segment, namely responsibilities, hopes, and fears. […]

Tips for Dealing with Facebook Algorithm 2018

adminJanuary 16, 2018
Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” on 11 January 2018. He will turn facebook to more “making sure that time spent on Facebook is time well spent”. That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, […]

Unbounce Value Preposition statement

adminJanuary 14, 2018
Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.” This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new […]

It is Secret of Happy and Long Live from Japanese

adminJanuary 12, 2018
How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier. What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is […]

Funnel is Great Ideas in Marketing

adminJanuary 8, 2018
Funnel in marketing is great ideas. These ideas break our mind block and stuck when we want to If you market our products. Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales. Common […]