From Value Preposition to Video Script

adminMay 20, 2017
The value proposition can help to inspire us to create the good advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of the value proposition.  Value proposition formula is like this: Our [products and service] help [customer segment] […]

Ads and Internal Factor of Attention

adminMay 18, 2017
Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black suit. The two men quarreled and fought in front of them a gathering of psychologists […]

Example of Value Proposition

adminMay 16, 2017
Several websites have an article about an example of value proposition, for example, wordstream.  Uber is the smartest way to get around. That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It doest follows this formula. That is: Our [products and service] help [customer segment] who want […]

This Small Step Help Us Create Big Impact Offer

adminMay 14, 2017
The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation of customer segment. Often we just produce. Then promotion. We can succeed with that method, but something we can be stuck because […]

Beyond Surface of Phenomenon

adminMay 13, 2017
There is something wonderful behind what we see, what we hear and what we taste. We often claim judgment, “building is green”, “building is high”, “beautiful home”, ” evil conduct”, “so much money”  et cetera. Some of them are physical and sensory judgment. Some of them are mathematic judgment. Some of them are ethic judgment. […]

Life is Flame

adminMay 13, 2017
Javanese have a proverb : urip itu urup. It mean life is flame. Flame is light. What is it mean? It is mean that life has meaning, full meaningful life if we contribute benefit to another people. The wonder is that is expressed in short word and let us think. Let us think and ask the question what it […]