Easy Question as Soft Selling in Social Media

adminMarch 14, 2018
Easy Question as Soft Selling in Social Media. Easy questions trigger audience engagement to answer. Questions that everyone can answer. Someone thought it was a silly question. The problem is, if the question is difficult, even less provoke people to answer. Their answer is important to signal to Facebook that meaningful conversation takes place and […]

Editorial Article as Soft Selling

adminMarch 14, 2018
Editorial Article as Soft Selling is a powerful strategy in advertising that Ogilvy do. People come to the internet not to look for ads. They are looking for information. If on facebook, they want to make friends and seek information. If possible, they reject information distorted for commercial and political reasons. Why Editorial Article is […]

Daily Story as Soft Selling in Media Social

adminMarch 14, 2018
Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a […]

Soft Selling in Social Media

adminMarch 7, 2018
Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or […]

Liking Principle Persuasion

adminMarch 2, 2018
Liking principle persuasion is a very effective technique you should know to persuade, even in advertising, face to face communication and social media. If you didn’t know this technique, you exhaust your energy, time and money for using a job that not sell. Liking Principle Persuasion Definition Liking Principle Persuasion means that we tend to agree and […]

Persuasion Technique: Social Proof

adminMarch 2, 2018
persuasion technique social proof
The persuasion technique social proof is most often used in ads and also political campaign. It is a very effective technique to persuade, so if you want to persuade successfully, consider this technique. Definition of Social Proof It means, if you want to persuade someone to follow what you want, show that many people include celebrity, […]

Persuasive Technique in Advertising

adminFebruary 26, 2018
Persuasion technique in advertising
This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience. Why this persuasive technique in advertising work? Break commitment and inconsistency is a generally undesirable public image or make […]

Give free Marketing

adminFebruary 21, 2018
give free marketing
Give free marketing is an irresistible offer.  This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives gimmick,  free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your […]

Don’t Sell Ice to an Eskimo

adminFebruary 19, 2018
Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products. 5 meaning […]

Target Market Profiles That Inspire Value Proposition

adminJanuary 16, 2018
target market profiles
Target Market Profiles data is easy to get in today interactive information age. By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How […]