Give free in Marketing

adminFebruary 21, 2018
give free marketing
This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your products. Reciprocity means that if there are […]

Do not give present ice to an Eskimo

adminFebruary 19, 2018
Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from useless to usefull. 1. Do not sell items that people do not need Some interpret the phrase message, never […]

Target Market Profiles That Inspire to Create Value Proposition

adminJanuary 16, 2018
By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How he does this, instead of viewing the segment, namely responsibilities, hopes, and fears. […]

Tips for Dealing with Facebook Algorithm 2018

adminJanuary 16, 2018
Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” on 11 January 2018. He will turn facebook to more “making sure that time spent on Facebook is time well spent”. That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, […]

Unbounce Value Preposition statement

adminJanuary 14, 2018
Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.” This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new […]

It is Secret of Happy and Long Live from Japanese

adminJanuary 12, 2018
How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier. What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is […]

Funnel is Great Ideas in Marketing

adminJanuary 8, 2018
Funnel in marketing is great ideas. These ideas break our mind block and stuck when we want to If you market our products. Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales. Common […]

The Birth of Art

adminAugust 15, 2017
in caves in southern France, Spain or Morocco, early humans who lived about 60,000 -10,000 years ago left scars on the walls of the caves that to modern humans was very beautiful. Amazing. There are scratches, palms, paintings, and sculptures. The scratches suggest that they are sensitive to shape and color and purpose. Why did […]

Why Value Proposition is Important for Us

adminJune 25, 2017
Famous Quote “any product or service that  capable of providing solutions for consumers, then the product or service is definitely required by consumers.” Our business task is to create a fit between our offering and customer profile. We revise our offering, explore the benefit of our offering for our customer for one goal: fit. It […]

Value Proposition is Most Competitive Strategy Today

adminJune 20, 2017
value proposition
What is the value proposition? What is in it for our business? The value proposition is not ads for the audience, but the message of business owners. The value proposition is not a slogan, not an ad. Strategizer highlight this concept that relevant in the many to many communication, web 2.0, interactive communication. Definition of […]