Target Market Profiles That Inspire to Create Value Proposition

adminJanuary 16, 2018
By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How he does this, instead of viewing the segment, namely responsibilities, hopes, and fears. […]

Tips for Dealing with Facebook Algorithm 2018

adminJanuary 16, 2018
Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” on 11 January 2018. He will turn facebook to more “making sure that time spent on Facebook is time well spent”. That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, […]

Unbounce Value Preposition statement

adminJanuary 14, 2018
Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.” This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new […]

It is Secret of Happy and Long Live from Japanese

adminJanuary 12, 2018
How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier. What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is […]

Funnel is Great Ideas in Marketing

adminJanuary 8, 2018
Funnel in marketing is great ideas. These ideas break our mind block and stuck when we want to If you market our products. Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales. Common […]

The Birth of Art

adminAugust 15, 2017
in caves in southern France, Spain or Morocco, early humans who lived about 60,000 -10,000 years ago left scars on the walls of the caves that to modern humans was very beautiful. Amazing. There are scratches, palms, paintings, and sculptures. The scratches suggest that they are sensitive to shape and color and purpose. Why did […]

Why Value Proposition is Important for Us

adminJune 25, 2017
Famous Quote “any product or service that  capable of providing solutions for consumers, then the product or service is definitely required by consumers.” Our business task is to create a fit between our offering and customer profile. We revise our offering, explore the benefit of our offering for our customer for one goal: fit. It […]

What Value Proposition For You

adminJune 20, 2017
What is the value proposition? What is in it for our business? The value proposition is not ads for the audience, but the message of business owners. Value proposition is not a slogan, not an ad. The value proposition is what benefits are able to meet customer’s expectations of your product or service. How your […]

More Insightful Characteristic of Target Market

adminJune 13, 2017
The advertiser as a marketer is not just a writer and make an image of ads that offer a product only. As a marketer, ad builders try to match messages to a target market situation. If the advertiser is an outsourcing, who refuse to research the target market because it spends cost, so it is the […]

From Value Preposition to Video Script

adminMay 20, 2017
The value proposition can help to inspire us to create the good advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of the value proposition.  Value proposition formula is like this: Our [products and service] help [customer segment] […]